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Konsumentenverhalten
Consumer behaviour
38
Relationship marketing
32
Beziehungsmarketing
30
Brand management
26
Markenführung
21
Tourism
20
Tourismus
19
Brand image
17
Customer satisfaction
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Dienstleistungsqualität
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Hotel industry
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Hotellerie
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Airbnb
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Australia
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Confidence
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Australien
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English
37
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So, Kevin Kam Fung
27
King, Ceridwyn
17
Kim, Hyunsu
7
Li, Jing
4
Sparks, Beverley
4
Xiong, Lina
4
Grace, Debra
3
Hudson, Simon
3
Min, Somang
3
Wu, Luorong
3
DiPietro, Robin B.
2
Gardiner, Sarah
2
Lu, Lu
2
Mattila, Anna S.
2
Oh, Haemoon
2
Wang, Ying
2
Bradley, Graham L.
1
Burmann, Christoph
1
Cai, Ruiying
1
Cao, Yang
1
Cruz-Jesus, Frederico
1
Fang, Xiang
1
Farajallah, Mehdi
1
Fu, Xiaoxiao
1
Funk, Daniel C.
1
Garmaroudi, Saeed Andaji
1
Guerreiro, Patricia da Fonseca
1
He, Zeya
1
Hollebeek, Linda D.
1
Im, Jinyoung
1
Jang, Seongsoo
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1
Kunkel, Thilo
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Li, Xiang
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Liu, Qing
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1
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Edward Elgar Publishing
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International journal of hospitality management
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Tourism management : research, policies, practice
5
Journal of business research : JBR
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
International journal of contemporary hospitality management
2
Elgar research agendas
1
European journal of marketing
1
European journal of marketing : EJM
1
Journal of hospitality marketing & management
1
Journal of service management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of travel and tourism marketing
1
Marketing intelligence & planning
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Psychology & marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
37
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1
Enhancing customer relationships with retail service brands : the role of customer engagement
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of service management
27
(
2016
)
2
,
pp. 170-193
Persistent link: https://www.econbiz.de/10011565134
Saved in:
2
The missing link in building customer brand identification : the role of brand attractiveness
So, Kevin Kam Fung
;
King, Ceridwyn
;
Hudson, Simon
; …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 640-651
Persistent link: https://www.econbiz.de/10011643307
Saved in:
3
Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
Saved in:
4
Speaking up because it's my brand : examining employee brand psychological ownership and voice behavior in hospitality organizations
Xiong, Lina
;
So, Kevin Kam Fung
;
Wu, Luorong
;
King, Ceridwyn
- In:
International journal of hospitality management
83
(
2019
),
pp. 274-282
Persistent link: https://www.econbiz.de/10012122098
Saved in:
5
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
6
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
7
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
8
Responding to negative online reviews : the effects of hotel responses on customer inferences of trust and concern
Sparks, Beverley
;
So, Kevin Kam Fung
;
Bradley, Graham L.
- In:
Tourism management : research, policies, practice
53
(
2016
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011440024
Saved in:
9
Creating customer value in the sharing economy : an investigation of Airbnb users and their tripographic characteristics
So, Kevin Kam Fung
;
Kim, Hyunsu
;
Min, Somang
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 23-45
Persistent link: https://www.econbiz.de/10012798179
Saved in:
10
The pandemic's effects on customer-to-customer engagement in hospitality consumption : a multi-country investigation
Miao, Li
;
So, Kevin Kam Fung
;
Im, Jinyoung
;
Jiang, Ting
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013185273
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