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Konsumentenverhalten
Werbung
13,788
Advertising
11,258
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7,918
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7,692
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4,584
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728
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497
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489
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Septianto, Felix
30
Gierl, Heribert
25
Pelsmacker, Patrick de
25
Dens, Nathalie
21
Eisend, Martin
19
Diehl, Sandra
17
Taylor, Charles Raymond
15
Yoon, Sukki
14
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Wu, Linwan
13
Dahlén, Micael
12
Huber, Frank
12
Hudders, Liselot
12
Muehling, Darrel D.
12
Dodoo, Naa Amponsah
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Naderer, Brigitte
11
Rosengren, Sara
11
Stafford, Marla Royne
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Choi, Yung Kyun
10
Evans, Nathaniel J.
10
Terlutter, Ralf
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Boerman, Sophie C.
9
Chan, Kara
9
Ghose, Anindya
9
Jin, Ginger Zhe
9
Reijmersdal, Eva A. van
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Usman, Osly
9
Yoon, Hye Jin
9
Bang Nguyen Viet
8
Ilicic, Jasmina
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2
Erasmus Research Institute of Management
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Chambre de commerce et d'industrie de Paris
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
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European Advertising Academy
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Forschungsgruppe Konsum und Verhalten
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Friedrich-Schiller-Universität Jena
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Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
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Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
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1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
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Journal of business research : JBR
157
International journal of advertising : the review of marketing communications
153
Journal of marketing communications
140
International journal of advertising : the quarterly review of marketing communications
99
Journal of advertising research
88
Journal of retailing and consumer services
82
Journal of promotion management : JPM
70
Journal of promotion management : innovations in planning and applied research
68
Psychology & marketing
64
International journal of internet marketing and advertising : IJIMA
57
Journal of advertising : official publication of the American Academy of Advertising
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Marketing letters : a journal of research in marketing
45
Journal of advertising
43
Journal of marketing research : JMR
40
European journal of marketing : EJM
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Journal of current issues and research in advertising : JCIRA
34
The journal of product & brand management
34
Health marketing quarterly
32
Asia Pacific journal of marketing and logistics
30
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
The journal of brand management : an international journal
29
The journal of consumer marketing
27
Journal of current issues and research in advertising
25
Journal of marketing
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Marketing intelligence & planning
25
European journal of marketing
24
International journal of hospitality management
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Marketing : ZFP ; journal of research and management
24
Journal of international consumer marketing
23
Young consumers : insight and ideas for responsible marketers
23
International journal of consumer studies
20
Journal of consumer behaviour : an international research review
20
Journal of global marketing
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Journal of consumer marketing
17
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ECONIS (ZBW)
4,464
EconStor
17
OLC EcoSci
2
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1
Accountants' attitudes toward
advertising
: a longitudinal study
Clow, Kenneth E.
;
Stevens, Robert E.
;
McConkey, C. William
- In:
The journal of services marketing
23
(
2009
)
2
,
pp. 125-132
Persistent link: https://www.econbiz.de/10009525766
Saved in:
2
A study of the effects of programmatic
advertising
on users' concerns about privacy overtime
Palos-Sanchez, Pedro
;
Saura, José Ramón
; …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 61-72
Persistent link: https://www.econbiz.de/10011980662
Saved in:
3
Position effects in search
advertising
and their moderators : a regression discontinuity approach
Narayanan, Sridhar
;
Kalyanam, Kirthi
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 388-407
Persistent link: https://www.econbiz.de/10011291344
Saved in:
4
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
5
Α path to our heart : visual metaphors and “white” space in
advertising
aesthetic pleasure
Margariti, Kostoula
;
Hatzithomas, Leonidas
;
Boutsouki, …
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 731-770
Persistent link: https://www.econbiz.de/10013209399
Saved in:
6
Advertising
targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
7
Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
Saved in:
8
Advertising
functional foods : the effects of physical body size and appeal type on ad credibility and purchase intentions
Melbye, Elisabeth Lind
;
Hansen, Håvard
;
Onozaka, Yuko
- In:
Journal of international food & agribusiness marketing …
27
(
2015
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011284440
Saved in:
9
The effect of
advertising
and in-store promotions on the demand for chocolate
Patalinghug, Jason C.
- In:
International journal of economics and finance
7
(
2015
)
10
,
pp. 56-65
Persistent link: https://www.econbiz.de/10011376064
Saved in:
10
Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
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