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Avoiding poor health or approaching good health : does it matter? ; the conceptualization, measurement, and consequences of health regulatory focus
Gomez, Pierrick; Borges, Adilson; Pechmann, Cornelia - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 451-463
Persistent link: https://www.econbiz.de/10010210188
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It's not just numbers : cultural identities influence how nutrition information influences the valuation of foods
Gomez, Pierrick; Torelli, Carlos J. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 404-415
Persistent link: https://www.econbiz.de/10011344200
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The pitfall of nutrition facts label fluency : easier-to-process nutrition information enhances purchase intentions for unhealthy food products
Gomez, Pierrick; Werle, Carolina O. C.; Corneille, Olivier - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10011653713
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A taste of the elite : the effect of pairing food products with elite groups on taste perceptions
Gomez, Pierrick; Spielmann, Nathalie - In: Journal of business research : JBR 100 (2019), pp. 175-183
Persistent link: https://www.econbiz.de/10012023792
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Food as fuel : performance goals increase the consumption of high-calorie foods at the expense of good nutrition
Cornil, Yann; Gomez, Pierrick; Vasiljevic, Dimitri - In: Journal of consumer research : JCR ; an … 47 (2020) 2, pp. 147-166
Persistent link: https://www.econbiz.de/10012315446
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If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Minton, Elizabeth A.; Spielmann, Nathalie; Gomez, Pierrick - In: Journal of advertising research 63 (2023) 4, pp. 402-417
Persistent link: https://www.econbiz.de/10014445904
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Oh Yeah, i remember that store! : memory, experience, and value
Babin, Barry J.; Borges, Adilson - In: Memorable customer experiences : a research anthology, (pp. 161-175). 2009
Persistent link: https://www.econbiz.de/10003902757
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Does a companion always enhance the shopping experience?
Borges, Adilson; Chebat, Jean-Charles; Babin, Barry J. - In: Journal of retailing and consumer services 17 (2010) 4, pp. 294-299
Persistent link: https://www.econbiz.de/10003989692
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Revisiting low price guarantees : does consumer versus retailer governance matter?
Borges, Adilson; Babin, Barry J. - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 777-791
Persistent link: https://www.econbiz.de/10009579969
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More on the role of switching costs in service markets : a research note
Chebat, Jean-Charles; Davidow, Moshe; Borges, Adilson - In: Journal of business research : JBR 64 (2011) 8, pp. 823-829
Persistent link: https://www.econbiz.de/10009229004