//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The role of social media and b...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Social Web
20,859
Social web
20,828
Brand management
17,810
Markenführung
17,397
Consumer behaviour
14,619
Brand image
11,257
Markenimage
11,145
Online-Marketing
7,220
Internet marketing
7,121
Markenartikel
5,829
Brand
5,826
Viral marketing
4,931
Virales Marketing
4,911
Shareholder Value
4,832
Relationship marketing
4,830
Beziehungsmarketing
4,826
Shareholder value
4,793
Deutschland
3,271
Germany
3,086
Theorie
2,858
Theory
2,830
Event study
2,819
Soziales Netzwerk
2,560
USA
2,429
Social network
2,401
Electronic Commerce
2,372
United States
2,353
Marketingmanagement
2,311
Marketing management
2,297
Online-Handel
2,283
Online retailing
2,281
E-commerce
2,255
Markenpolitik
2,209
Ereignisstudie
2,184
Werbewirkung
2,102
Advertising effects
2,088
Börsenkurs
1,973
Share price
1,948
Social media
1,795
more ...
less ...
Online availability
All
Undetermined
7,708
Free
2,363
Type of publication
All
Article
12,195
Book / Working Paper
2,291
Journal
3
Type of publication (narrower categories)
All
Article in journal
11,398
Aufsatz in Zeitschrift
11,398
Aufsatz im Buch
758
Book section
758
Graue Literatur
335
Non-commercial literature
335
Hochschulschrift
281
Working Paper
248
Arbeitspapier
245
Thesis
192
Conference paper
120
Konferenzbeitrag
120
Collection of articles of several authors
96
Sammelwerk
96
Aufsatzsammlung
76
Reprint
65
Case study
44
Fallstudie
44
Konferenzschrift
42
Collection of articles written by one author
20
Sammlung
20
Conference proceedings
16
Lehrbuch
8
Bibliografie enthalten
7
Bibliography included
7
Ratgeber
7
Guidebook
6
Handbook
6
Handbuch
6
Festschrift
4
Textbook
4
Systematic review
3
Übersichtsarbeit
3
Amtsdruckschrift
2
Fallstudiensammlung
2
Glossar enthalten
2
Glossary included
2
Government document
2
Interview
2
Market information
2
more ...
less ...
Language
All
English
13,952
German
534
French
5
Polish
4
Italian
3
Russian
1
Swedish
1
more ...
less ...
Author
All
Loureiro, Sandra Maria Correia
42
Phau, Ian
40
Han, Heesup
36
Filieri, Raffaele
29
Ko, Eunju
29
Usman, Osly
29
Hollebeek, Linda D.
28
Diamantopoulos, Adamantios
27
Melewar, T. C.
27
Wiedmann, Klaus-Peter
27
Dwivedi, Yogesh Kumar
25
Septianto, Felix
25
Sarkar, Abhigyan
24
Bang, Nguyen
23
Huber, Frank
23
Veloutsou, Cleopatra
23
Guzman, Francisco
21
Japutra, Arnold
21
Keller, Kevin Lane
21
Pelsmacker, Patrick de
21
Romaniuk, Jenni
21
Martínez-López, Francisco J.
20
Paul, Justin
20
Seo, Yuri
20
Dens, Nathalie
19
Sreejesh, S.
19
Bagozzi, Richard P.
18
Bauer, Hans H.
18
Dawes, John
18
Park, Jungkun
18
Sarkar, Juhi Gahlot
18
Balaji, M. S.
17
Ekinci, Yuksel
17
Gázquez-Abad, Juan Carlos
17
MacInnis, Deborah J.
17
Berger, Jonah
16
Burmann, Christoph
16
Fetscherin, Marc
16
Flavián Blanco, Carlos
16
Khan, Imran
16
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
22
Deutscher Dialogmarketing Verband
9
IGI Global
8
National Bureau of Economic Research
8
American Marketing Association
6
Information Resources Management Association
6
Edward Elgar Publishing
4
Verlag Dr. Kovač
3
Books on Demand GmbH <Norderstedt>
2
Center of Market Oriented Product and Production Management
2
Chambre de commerce et d'industrie de Paris
2
Friedrich-Schiller-Universität Jena
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
NetLibrary, Inc
2
OECD
2
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Center for Economic Research <Tilburg>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Erasmus Research Institute of Management
1
Eric Cuvillier <Firma>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
GfK Belgium <Körperschaft>
1
Global Brand Conference <11., 2016, Bradford>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
683
Journal of retailing and consumer services
507
The journal of product & brand management
311
The journal of brand management : an international journal
300
Psychology & marketing
180
International journal of hospitality management
170
Journal of marketing communications
137
Asia Pacific journal of marketing and logistics
136
International journal of internet marketing and advertising : IJIMA
136
European journal of marketing : EJM
119
Journal of international consumer marketing
103
Marketing intelligence & planning
103
International journal of advertising : the review of marketing communications
101
Journal of promotion management : innovations in planning and applied research
98
Cogent business & management
96
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
International journal of consumer studies
93
Journal of strategic marketing
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
92
Journal of travel and tourism marketing
91
Journal of marketing
89
Journal of the Academy of Marketing Science
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
86
Journal of marketing management : MM
84
Marketing letters : a journal of research in marketing
84
The journal of consumer marketing
83
Journal of fashion marketing and management
80
Tourism management : research, policies, practice
79
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
77
International marketing review
76
Journal of global marketing
76
SpringerLink / Bücher
74
Technological forecasting & social change : an international journal
73
International journal of contemporary hospitality management
72
International journal of electronic marketing and retailing : IJEMR
71
Journal of hospitality marketing & management
67
Journal of internet commerce
66
Journal of marketing management : JMM ; journal of the Academy of Marketing
64
Journal of promotion management : JPM
63
more ...
less ...
Source
All
ECONIS (ZBW)
14,480
EconStor
4
BASE
3
OLC EcoSci
2
Showing
1
-
10
of
14,489
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
2
Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
Saved in:
3
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
4
Examining the role of brand experience in understanding the influence of social media on brand equity
Pintol, Amel
;
Hadziahmetovic, Nereida
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
3
,
pp. 289-313
Persistent link: https://www.econbiz.de/10015062516
Saved in:
5
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
6
The impact of Facebook presence on brand image
Coelho, Joana
;
Nobre, Helena
;
Becker, Kip
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 320-332
Persistent link: https://www.econbiz.de/10010490485
Saved in:
7
The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness
Rajat Subhra Chatterjee
;
Seduram, Linda
;
Tan Sin Kwang
; …
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
Saved in:
8
Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
Saved in:
9
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
Saved in:
10
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->