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Sponsoring esports to improve brand image
Freitas, Bruno Duarte Abreu; Contreras-Espinosa, Ruth Sofia - In: Scientific Annals of Economics and Business 67 (2020) 4, pp. 495-515
Persistent link: https://www.econbiz.de/10012668053
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Credibility to attract, trust to stay : the mediating role of trust in improving brand congruence in sports services
Alguacil, Mario; González-Serrano, María Huertas; … - In: European journal of international management : EJIM 15 (2021) 2/3, pp. 231-246
Persistent link: https://www.econbiz.de/10012504411
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Branding and rebranding - grocery market perspective
Mróz-Gorgoń, Barbara - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 15 (2016) 4, pp. 117-126
Persistent link: https://www.econbiz.de/10011648102
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Brand positioning based on brand image-country image fit
Klein, Kristina; Völckner, Franziska; Bruno, Hernan A.; … - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
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Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J. - In: International journal of economics and business research 17 (2019) 3, pp. 243-261
Persistent link: https://www.econbiz.de/10012021617
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Brand management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa; Marinho, Sandra; Balonas, Sara; Melo, … - In: Corporate reputation review : an international journal 19 (2016) 2, pp. 179-193
Persistent link: https://www.econbiz.de/10011552662
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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Consumer-based brand equity : do brand relationships matter?
Ruzzier, Maja Konečnik; Petek, Nuša; Bavdaž, Mojca - In: Management : journal of contemporary management issues 27 (2022) 1, pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
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Putting the person back in person-brands : understanding and managing the two-bodied brand
Fournier, Susan; Eckhardt, Giana M. - In: Journal of marketing research 56 (2019) 4, pp. 602-619
Persistent link: https://www.econbiz.de/10012177602
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Brand excellence : a holistic model for brands evaluation and ranking : the case of Isfahan brands
Shahin, Arash; Pourhamidi, Masoud - In: International journal of business innovation and … 22 (2020) 1, pp. 69-86
Persistent link: https://www.econbiz.de/10012226665