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Characteristics of social media non-adopters : lessons learned
Arun Kumar Tarofder; S. M. Ferdous Azam; Ali, Azrin - In: The marketing review 18 (2018) 2, pp. 131-148
Persistent link: https://www.econbiz.de/10011961538
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Assessing student engagement and learners' behaviour in collaborative learning
Lyngdoh, Andrea Nicola; Neelam, Netra; Sheorey, Pratima Amol - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 266-286
Persistent link: https://www.econbiz.de/10012693532
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Linking organizational members' social-related use of enterprise social media (ESM) to their fashion behaviors : the social learning and stimulus-organism-response theories
Olfat, Mohammad; Ahmadi, Sadra; Shokouhyar, Sajjad; … - In: Corporate communications : an international journal 27 (2022) 1, pp. 91-109
Persistent link: https://www.econbiz.de/10012798018
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The novice nose knows : how olfactory knowledge shapes evaluation confidence
Meng, Hua; Zamudio, César; Grigsby, Jamie L. - In: International journal of market research 65 (2023) 4, pp. 448-465
Persistent link: https://www.econbiz.de/10014322089
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Learning value of video tutorials in online learning communities
Steils, Nadia - In: Journal of consumer marketing 40 (2023) 3, pp. 273-285
Persistent link: https://www.econbiz.de/10014275983
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How do firms use virtual brand communities to improve innovation performance? : based on consumer participation and organizational learning perspectives
Zheng, Jian; Liu, Renjing; Zhang, Ru; Xu, Hao - In: European journal of innovation management 27 (2024) 3, pp. 894-921
Persistent link: https://www.econbiz.de/10014501240
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Promoting restaurants using social networks : still a lot of room for improvement
Sanchís Verdeguer, José Vicente; Peiró-Signes, Angel; … - In: International business and economics research journal 13 (2014) 7, pp. 1613-1618
Persistent link: https://www.econbiz.de/10011430476
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Electronic word of mouth : definitions and concepts
Tabbane, Rym Srarfi; Debabi, Mohsen - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 1-27). 2016
Persistent link: https://www.econbiz.de/10011430578
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eWOM marketing techniques for competitive advantage
Bhattacharya, Arijit - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 28-44). 2016
Persistent link: https://www.econbiz.de/10011430579
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Electronic word-of-mouth communication in online social networks : the motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks
Çadırcı, Tuğçe Ozansoy; Güngör, Ayşegül Sağkaya - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 77-102). 2016
Persistent link: https://www.econbiz.de/10011430592