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Konsumentenverhalten
Social Web
20,610
Social web
20,579
Emotion
10,718
Knowledge
9,961
Wissen
9,001
Consumer behaviour
8,004
Online-Marketing
6,119
Internet marketing
6,025
Wissensmanagement
5,379
Knowledge management
5,334
Wissenstransfer
4,215
Knowledge transfer
4,203
Relationship marketing
2,894
Beziehungsmarketing
2,893
Theorie
2,742
Theory
2,701
Soziales Netzwerk
2,681
Social media
2,607
Innovation
2,532
Social network
2,516
Viral marketing
2,391
Virales Marketing
2,388
Brand management
2,381
Markenführung
2,375
social media
2,184
Electronic Commerce
1,993
E-commerce
1,903
knowledge
1,849
Web 2.0 technologies
1,743
Web 2.0-Technologien
1,743
USA
1,687
United States
1,658
Online-Handel
1,649
Online retailing
1,648
Digitalisierung
1,523
Internet
1,508
Digitization
1,472
Deutschland
1,465
Germany
1,423
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Online availability
All
Undetermined
4,525
Free
1,313
Type of publication
All
Article
6,797
Book / Working Paper
1,181
Type of publication (narrower categories)
All
Article in journal
6,393
Aufsatz in Zeitschrift
6,393
Aufsatz im Buch
401
Book section
401
Graue Literatur
206
Non-commercial literature
206
Hochschulschrift
156
Working Paper
150
Arbeitspapier
147
Thesis
88
Conference paper
58
Konferenzbeitrag
58
Collection of articles of several authors
55
Sammelwerk
55
Aufsatzsammlung
40
Collection of articles written by one author
21
Konferenzschrift
21
Sammlung
21
Case study
17
Fallstudie
17
Lehrbuch
8
Ratgeber
6
Conference proceedings
5
Guidebook
5
Reprint
5
Bibliografie enthalten
3
Bibliography included
3
Textbook
3
Festschrift
2
Rezension
2
Amtsdruckschrift
1
Doctoral Thesis
1
Forschungsbericht
1
Government document
1
Mikroform
1
Statistics
1
Statistik
1
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Language
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English
7,769
German
209
French
4
Polish
1
Author
All
Septianto, Felix
34
Bagozzi, Richard P.
23
Han, Heesup
23
Loureiro, Sandra Maria Correia
22
Filieri, Raffaele
21
Dwivedi, Yogesh Kumar
17
Flavián Blanco, Carlos
17
Mattila, Anna S.
15
Hollebeek, Linda D.
14
Kemp, Elyria
14
Martínez-López, Francisco J.
14
Law, Chun Hung Roberts
13
Phau, Ian
13
Prashar, Sanjeev
13
Sarkar, Abhigyan
13
Pham, Michel T.
12
Rita, Paulo
12
Grewal, Dhruv
11
Gázquez-Abad, Juan Carlos
11
Hennig-Thurau, Thorsten
11
Prayag, Girish
11
Thaichon, Park
11
Veloutsou, Cleopatra
11
Bigné Alcañiz, J. Enrique
10
Bilgihan, Anil
10
Casaló, Luis V.
10
Jang, Soocheong
10
Luo, Xueming
10
Michaelidou, Nina
10
Ranfagni, Silvia
10
Seo, Yuri
10
Siddiqui, Danish Ahmed
10
Williams, Patti
10
Yin, Dezhi
10
Akram, Umair
9
Belk, Russell W.
9
Füller, Johann
9
Hanks, Lydia
9
Harrigan, Paul
9
Huber, Frank
9
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Institution
All
Springer Fachmedien Wiesbaden
13
IGI Global
6
National Bureau of Economic Research
5
American Marketing Association
3
Books on Demand GmbH <Norderstedt>
2
Center of Market Oriented Product and Production Management
2
Peter Lang GmbH
2
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Technische Universität Dresden
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
GfK Belgium <Körperschaft>
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Macquarie University / Department of Business
1
Media Economics Institut / Köln
1
NetLibrary, Inc
1
OECD
1
RWTH Aachen
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Published in...
All
Journal of business research : JBR
363
Journal of retailing and consumer services
291
International journal of hospitality management
121
International journal of internet marketing and advertising : IJIMA
113
Psychology & marketing
96
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
88
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
80
The journal of product & brand management
80
International journal of consumer studies
77
The journal of brand management : an international journal
75
Journal of marketing communications
71
Journal of consumer research : JCR ; an interdisciplinary bimonthly
70
Technological forecasting & social change : an international journal
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Journal of promotion management : innovations in planning and applied research
67
International journal of advertising : the review of marketing communications
65
Tourism management : research, policies, practice
62
Journal of travel and tourism marketing
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
58
Journal of hospitality marketing & management
53
International journal of electronic marketing and retailing : IJEMR
52
Marketing intelligence & planning
50
European journal of marketing : EJM
49
Journal of internet commerce
49
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
48
Journal of marketing management : MM
47
The journal of services marketing
47
Cogent business & management
46
International journal of contemporary hospitality management
45
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
Journal of electronic commerce research : JECR
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
Journal of marketing
42
European journal of marketing
40
Young consumers : insight and ideas for responsible marketers
40
Asia Pacific journal of marketing and logistics
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Journal of fashion marketing and management
39
Journal of the Academy of Marketing Science
39
Journal of marketing research : JMR
38
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Source
All
ECONIS (ZBW)
7,971
EconStor
5
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
Showing
1
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10
of
7,978
Sort
relevance
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date (newest first)
date (oldest first)
1
The hidden power of shame : how feeling ashamed enhances advertisement recall and positive attitude
So, Jane
;
Yi, Youjae
;
Agrawal, Nidhi
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 777-797
Persistent link: https://www.econbiz.de/10014551071
Saved in:
2
The effects of social media on
emotions
, brand relationship quality, and word of mouth : an empirical study of music festival attendees
Hudson, Simon
;
Roth, Martin S.
;
Madden, Thomas Justin
; …
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 68-76
Persistent link: https://www.econbiz.de/10010499497
Saved in:
3
"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel
;
Padmanabhan, Yuvray
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
Saved in:
4
The role of
emotions
and social influences on consumer loyalty towards online travel communities
Ruiz-Mefe, Carla
;
Tronch, Jose
;
Sanz Blas, Silvia
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
5
,
pp. 534-558
Persistent link: https://www.econbiz.de/10011599054
Saved in:
5
Engagement platforms : the role of
emotions
in fostering customer engagement and brand image in interactive media
Blasco-Arcas, Lorena
;
Hernández Ortega, Blanca
; …
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
5
,
pp. 559-589
Persistent link: https://www.econbiz.de/10011599060
Saved in:
6
Technology acceptance model and stimulus-organism response for the use intention of consumers in social commerce
Choi, Youngkeun
- In:
International journal of e-business research : an …
15
(
2019
)
2
,
pp. 93-101
Persistent link: https://www.econbiz.de/10012007804
Saved in:
7
The impact of millennium floods on vacation decisions in a coastal tourism destination : the case of South Carolina, USA
Wang, Chuhan
;
Sirakaya-Turk, Ercan
;
Aydin, Serdar
- In:
Tourism analysis : an interdisciplinary tourism & …
24
(
2019
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10012111335
Saved in:
8
Affect-based and personality-based trust and risk in social commerce
Abou-Elgheit, Emad
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 173-207
Persistent link: https://www.econbiz.de/10012037004
Saved in:
9
An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities
Claffey, Ethel
;
Brady, Mairead
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
11/12
,
pp. 1047-1079
Persistent link: https://www.econbiz.de/10012178605
Saved in:
10
Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth
;
Yoon, Hye Jin
;
Sung, Yongjun
; …
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10011706451
Saved in:
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