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Gesellschaftliche Verantwortung von Unternehmen : Wege zu mehr Glaubwürdigkeit und Sichtbarkeit
Schrader, Ulf (ed.); Muster, Viola (ed.) - 2014
Persistent link: https://www.econbiz.de/10010480254
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The effects of message tone and formats of CSR messages on engagement in social media
Chae, Myoung-Jin - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 10, pp. 501-511
Persistent link: https://www.econbiz.de/10012671429
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Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine; Harness, David - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
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Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone; Ballerini, Jacopo; Santoro, Gabriele; … - In: Journal of business research : JBR 172 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
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Pride or empathy? : exploring effective CSR communication strategies on social media
He, Zeya; Liu, Qing; Ferns, Bo H.; Countryman, Cary C. - In: International journal of contemporary hospitality management 34 (2022) 8, pp. 2989-3007
Persistent link: https://www.econbiz.de/10013412841
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Make me happy, make it credible : the effect of CSR message framing on online brand engagement
Cordero-Gutiérrez, Rebeca; Aljarah, Ahmad; López, Manuela - In: Management decision 62 (2024) 2, pp. 532-548
Persistent link: https://www.econbiz.de/10014637160
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Media richness, user trust, and perceptions of corporate social responsibility : an experimental investigation of visual web site disclosures
Cho, Charles H.; Phillips, Jillian R.; Hageman, Amy M.; … - In: Accounting, auditing & accountability journal 22 (2009) 6, pp. 933-952
Persistent link: https://www.econbiz.de/10009520832
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Achieving consumer trust on Twitter via CSR communication
Kollat, Jana; Farache, Francisca - In: The journal of consumer marketing 34 (2017) 6, pp. 505-514
Persistent link: https://www.econbiz.de/10011814482
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Company reputation and its influence on consumer trust in response to ongoing CSR communication
Bögel, Paula Maria - In: Journal of marketing communications 25 (2019) 2, pp. 115-136
Persistent link: https://www.econbiz.de/10012203272
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Web site presentation of corporate social responsibility towards customers trust and corporate image
Mohamad Hisyam Selamat; Rafeah Mat Saat; Raja Haslinda … - In: International journal of economics and financial issues … 6 (2016) 7, pp. 215-224
Persistent link: https://www.econbiz.de/10011783352