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Konsumentenverhalten
Consumer behaviour
28
Advertising effects
17
Werbewirkung
17
Advertising
15
Werbung
13
Beziehungsmarketing
12
Relationship marketing
12
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Confidence
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E-commerce
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Lieferantenmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Supplier relationship management
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Vertrauen
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brand loyalty
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processing fluency
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28
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Torres, Ivonne M.
22
Zúñiga, Miguel Ángel
20
Fazli-Salehi, Reza
14
Madadi, Rozbeh
12
Niculescu, Mihai
7
Kostyk, Alena
2
Leonhardt, James M.
2
Payne, Collin R.
2
Shahriari, Elmira
2
Abbassi, Hamid
1
Al-Shaikh, Mustafa
1
Alfayez, Nourah
1
Azadi, Mohammad
1
Barney, Chet E.
1
Esfidani, Mohammad Rahim
1
Ghunaim, Ayman
1
Jahangard, Mahshid
1
Luna-Nevarez, Cuauhtemoc
1
Luna-Nevarez, Cuauhtémoc
1
Pan, Yating
1
Payne, Collin
1
Roy, Abhijit
1
Xu, Lina
1
Yarlou, Payman Mohammad
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Zuniga, Miguel A.
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Journal of consumer marketing
4
Journal of international consumer marketing
4
Journal of consumer behaviour : an international research review
2
Journal of internet commerce
2
Journal of marketing communications
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Services marketing quarterly
2
Asia Pacific journal of marketing and logistics
1
Food policy : economics planning and politics of food and agriculture
1
Health marketing quarterly
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Psychology & marketing
1
The journal of brand management : an international journal
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The journal of consumer marketing
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ECONIS (ZBW)
28
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1
Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
;
Niculescu, Mihai
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 145-156
Persistent link: https://www.econbiz.de/10011376688
Saved in:
2
Consumer consumption intentions of smaller packaged snack variants
Payne, Collin R.
;
Niculescu, Mihai
;
Barney, Chet E.
- In:
International journal of consumer studies
38
(
2014
)
3
,
pp. 238-242
Persistent link: https://www.econbiz.de/10010381476
Saved in:
3
Consumer response to interruption features and need for cognitive closure
Niculescu, Mihai
;
Payne, Collin R.
;
Luna-Nevarez, …
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
1
,
pp. 60-72
Persistent link: https://www.econbiz.de/10010255530
Saved in:
4
Can healthy checkout end-caps improve targeted fruit and vegetable purchases? : evidence from grocery and SNAP participant purchases
Payne, Collin
;
Niculescu, Mihai
- In:
Food policy : economics planning and politics of food …
79
(
2018
),
pp. 318-323
Persistent link: https://www.econbiz.de/10012039192
Saved in:
5
Less is more : online consumer ratings' format affects purchase intentions and processing
Kostyk, Alena
;
Niculescu, Mihai
;
Leonhardt, James M.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 434-441
Persistent link: https://www.econbiz.de/10011814848
Saved in:
6
Simpler online ratings formats increase consumer trust
Kostyk, Alena
;
Leonhardt, James M.
;
Niculescu, Mihai
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 131-141
Persistent link: https://www.econbiz.de/10011760750
Saved in:
7
A dual process model of the influence of recommender systems on purchase intentions in online shopping environments
Xu, Lina
;
Roy, Abhijit
;
Niculescu, Mihai
- In:
Journal of internet commerce
22
(
2023
)
3
,
pp. 432-453
Persistent link: https://www.econbiz.de/10014320495
Saved in:
8
Jordanian pharmaceutical companies : are their marketing efforts paying off?
Al-Shaikh, Mustafa
;
Torres, Ivonne M.
;
Zuniga, Miguel A.
; …
- In:
Health marketing quarterly
28
(
2011
)
2
,
pp. 174-189
Persistent link: https://www.econbiz.de/10009241937
Saved in:
9
Consumer attitudes toward social network advertising
Luna-Nevarez, Cuauhtemoc
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011304695
Saved in:
10
Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction
Fazli-Salehi, Reza
;
Jahangard, Mahshid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 242-253
Persistent link: https://www.econbiz.de/10013165335
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