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Konsumentenverhalten
Consumer behaviour
82,001
Electronic Commerce
23,631
E-commerce
21,016
Einzelhandel
17,671
Brand management
17,500
Markenführung
17,086
Marketingmanagement
16,946
Marketing management
16,360
Theorie
15,599
Theory
15,391
Retail trade
15,070
Online-Marketing
12,947
Internet marketing
12,837
Relationship marketing
12,643
Beziehungsmarketing
12,581
Brand image
11,047
Markenimage
10,930
Deutschland
10,775
Social Web
9,666
Social web
9,659
Germany
9,364
Markenartikel
9,149
Online-Handel
9,097
Online retailing
9,074
USA
8,985
United States
8,527
Brand
8,109
Internet
7,094
Marketing
6,988
Customer satisfaction
6,538
Kundenzufriedenheit
6,324
Werbewirkung
5,286
Advertising effects
5,216
Service quality
5,102
Dienstleistungsqualität
5,043
Werbung
4,937
Vertriebsweg
4,892
Distribution channel
4,888
Advertising
4,872
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Undetermined
28,177
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18,459
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54,683
Book / Working Paper
24,694
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144
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Article in journal
49,619
Aufsatz in Zeitschrift
49,619
Graue Literatur
7,328
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7,328
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6,347
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5,866
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4,909
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4,909
Hochschulschrift
2,368
Thesis
1,709
Collection of articles of several authors
1,047
Sammelwerk
1,047
Aufsatzsammlung
616
Conference paper
519
Konferenzbeitrag
519
Bibliografie enthalten
337
Bibliography included
337
Collection of articles written by one author
296
Sammlung
296
Konferenzschrift
294
Case study
245
Fallstudie
245
Lehrbuch
228
Textbook
194
Reprint
182
Amtsdruckschrift
160
Government document
160
Conference proceedings
153
Statistik
71
Systematic review
69
Übersichtsarbeit
69
Statistics
62
Ratgeber
52
Handbook
51
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51
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50
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English
73,972
German
4,806
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324
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114
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81
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Russian
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32
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29
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24
Norwegian
22
Dutch
21
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19
Hungarian
16
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Han, Heesup
116
Belk, Russell W.
111
Mattila, Anna S.
98
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Septianto, Felix
67
Nayga, Rodolfo M.
66
Stavins, Joanna
66
Foxall, Gordon R.
64
Wansink, Brian
63
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
56
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Cherchye, Laurens
51
Thøgersen, John
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
50
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Institution
All
National Bureau of Economic Research
514
Springer Fachmedien Wiesbaden
86
OECD
44
American Marketing Association
34
International Energy Agency
30
IGI Global
28
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Edward Elgar Publishing
19
Information Resources Management Association
19
Institut für Demoskopie Allensbach
18
Nordic Council of Ministers
16
Friedrich-Schiller-Universität Jena
15
INSEAD
14
Universität Mannheim
12
RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Nomos Verlagsgesellschaft
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Europäische Kommission / Gemeinsame Forschungsstelle
8
Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
7
Erasmus Research Institute of Management
7
Organisation for Economic Co-operation and Development
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
Trinity College Dublin / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
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Journal of business research : JBR
1,976
Journal of retailing and consumer services
1,929
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
513
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
SpringerLink / Bücher
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
Journal of economic psychology : research in economic psychology and behavioral economics
253
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Source
All
ECONIS (ZBW)
78,891
EconStor
541
OLC EcoSci
43
RePEc
20
USB Cologne (EcoSocSci)
19
BASE
3
ArchiDok
3
USB Cologne (business full texts)
1
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Showing
1
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10
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79,521
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date (newest first)
date (oldest first)
1
Understanding loyalty in multichannel retailing : the role of
brand
trust and
brand
attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
2
Assesing the success of private labels online : differences across categories in the grocery industry
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Electronic commerce research
18
(
2018
)
4
,
pp. 719-753
Persistent link: https://www.econbiz.de/10011936283
Saved in:
3
A
brand
view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
4
The role of the
brand
in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
5
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of
brand
equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
6
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
7
Brand
presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
8
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and
brand
diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Saved in:
9
Store
brand
quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
10
Yes Logo : Uncovering the Recipes of Branding Success in the World's Largest Consumer Market
Wang, Jiazhuo G.
;
Qin, Shuo
;
Wang, Allison
-
2023
.1. Xiaomi: An Internet-Driven Miracle -- Nongfu Spring: Down to the Soul of a
Brand
-- Haier: A
Brand
That Started …
Persistent link: https://www.econbiz.de/10014415147
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