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The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.; Dowling, Grahame R.; Wei, Edward - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
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Entering conscious consumer markets : toward a new generation of sustainability strategies
Cohen, Boyd; Muñoz, Pablo - In: California management review 59 (2017) 4, pp. 23-48
Persistent link: https://www.econbiz.de/10011743545
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Does the perception of incongruence hurt more? : customers' responses to CSR crises affecting the main reputation dimension of a company
Gistri, Giacomo; Corciolani, Matteo; Pace, Stefano - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 605-633
Persistent link: https://www.econbiz.de/10012178416
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Toward effective CSR communication in controversial industry sectors
Song, Baobao; Wen, Jing; Ferguson, Mary Ann - In: Journal of marketing communications 26 (2020) 3, pp. 243-267
Persistent link: https://www.econbiz.de/10012203475
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Corporate social irresponsibility and purchase intention : the mediating role of corporate reputation and consumer attitude
Mokua, Juniter Kwamboka; Obonyo, Duke D. - 2018
Persistent link: https://www.econbiz.de/10012140301
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The process of CSR communication-culture-specific or universal? : focusing on mainland China and Hong Kong consumers
Kim, Sora - In: International journal of business communication : IJBC … 59 (2022) 1, pp. 56-82
Persistent link: https://www.econbiz.de/10012703095
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Does corporate social responsibility influence customer loyalty in the Taiwan insurance sector? : the role of corporate image and customer satisfaction
Lee, Chen-Ying - In: Journal of promotion management : innovations in … 25 (2019) 1, pp. 43-64
Persistent link: https://www.econbiz.de/10012179012
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The effect of corporate social responsibility reputation on consumer support for cause-related marketing
Kim, Hyuksoo; Youn, Seounmi; Lee, Doohwang - In: Total quality management & business excellence 30 (2019) 6, pp. 682-707
Persistent link: https://www.econbiz.de/10012199778
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The effectiveness of nutritional information on foodservice companies’ corporate social responsibility
Choi, Jinkyung - In: Asia Pacific business review 23 (2017) 1, pp. 44-62
Persistent link: https://www.econbiz.de/10011745968
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Determinants of consumers' purchase intentions of organic vegetables : some insights from Malaysia
Mohd Suki, Norazah - In: Journal of food products marketing 24 (2018) 4, pp. 392-412
Persistent link: https://www.econbiz.de/10011880369