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An investigation of the succes...
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Konsumentenverhalten
Consumer behaviour
83,008
Irland
13,685
Online-Marketing
13,149
Internet marketing
13,033
Ireland
11,756
Theorie
11,465
Werbung
11,405
Advertising
11,329
Theory
11,248
Relationship marketing
10,065
Beziehungsmarketing
10,025
Brand management
8,817
Markenführung
8,760
Social Web
8,547
Social web
8,539
Werbewirkung
7,992
Advertising effects
7,766
Brand image
7,227
Markenimage
7,196
USA
6,982
Deutschland
6,907
United States
6,542
Online-Handel
6,341
Online retailing
6,328
Germany
6,030
Customer satisfaction
5,860
Kundenzufriedenheit
5,691
Electronic Commerce
5,023
E-commerce
4,782
Markenartikel
4,725
Brand
4,684
Einzelhandel
4,534
Service quality
4,523
Dienstleistungsqualität
4,477
Retail trade
4,473
Marketingmanagement
4,408
Marketing management
4,374
Marketing
3,810
Experiment
3,727
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Online availability
All
Undetermined
28,961
Free
18,698
Type of publication
All
Article
55,581
Book / Working Paper
24,803
Journal
144
Type of publication (narrower categories)
All
Article in journal
50,453
Aufsatz in Zeitschrift
50,453
Graue Literatur
7,368
Non-commercial literature
7,368
Working Paper
6,388
Arbeitspapier
5,907
Aufsatz im Buch
4,954
Book section
4,954
Hochschulschrift
2,370
Thesis
1,710
Collection of articles of several authors
1,047
Sammelwerk
1,047
Aufsatzsammlung
627
Conference paper
541
Konferenzbeitrag
541
Bibliografie enthalten
337
Bibliography included
337
Collection of articles written by one author
296
Sammlung
296
Konferenzschrift
295
Case study
245
Fallstudie
245
Lehrbuch
228
Textbook
194
Reprint
182
Amtsdruckschrift
160
Government document
160
Conference proceedings
153
Statistik
71
Systematic review
69
Übersichtsarbeit
69
Statistics
62
Ratgeber
52
Handbook
51
Handbuch
51
Forschungsbericht
50
Market information
50
Marktinformation
50
Guidebook
46
Glossar enthalten
44
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English
74,974
German
4,811
French
324
Polish
114
Spanish
81
Italian
73
Russian
32
Swedish
32
Danish
29
Undetermined
24
Norwegian
22
Dutch
21
Portuguese
19
Hungarian
16
Finnish
15
Slovak
10
Czech
6
Croatian
5
Romanian
4
Bulgarian
3
Slovenian
3
Arabic
2
Multiple languages
2
Serbian
2
Chinese
2
Bosnian
1
Lithuanian
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
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Author
All
Han, Heesup
120
Belk, Russell W.
111
Mattila, Anna S.
100
Grunert, Klaus G.
93
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
79
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
71
Khare, Arpita
69
Loureiro, Sandra Maria Correia
68
Nayga, Rodolfo M.
68
Septianto, Felix
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Stavins, Joanna
67
Foxall, Gordon R.
64
Wansink, Brian
63
Paul, Justin
61
Jang, Soocheong
58
Janssen, Maarten C. W.
56
Ko, Eunju
55
Laroche, Michel
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Cherchye, Laurens
52
Walsh, Gianfranco
52
Hollebeek, Linda D.
51
Kim, Jungkeun
51
Krishna, Aradhna
51
Rock, Bram de
51
Thøgersen, John
51
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Institution
All
National Bureau of Economic Research
518
Springer Fachmedien Wiesbaden
86
OECD
46
American Marketing Association
34
International Energy Agency
30
IGI Global
28
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Edward Elgar Publishing
19
Information Resources Management Association
19
Institut für Demoskopie Allensbach
18
Nordic Council of Ministers
16
Friedrich-Schiller-Universität Jena
15
INSEAD
14
Universität Mannheim
12
RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Nomos Verlagsgesellschaft
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
7
Erasmus Research Institute of Management
7
Organisation for Economic Co-operation and Development
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
Trinity College Dublin / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
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Published in...
All
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,929
International journal of hospitality management
767
International journal of consumer studies
761
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Journal of marketing management : MM
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
302
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
SpringerLink / Bücher
281
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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Source
All
ECONIS (ZBW)
79,898
EconStor
541
OLC EcoSci
43
RePEc
20
USB Cologne (EcoSocSci)
19
BASE
3
ArchiDok
3
USB Cologne (business full texts)
1
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1
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10
of
80,528
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date (oldest first)
1
Advertising
and
Newspaper
Differentiation : On the Role of Readers'
Advertising
Taste
Kind, Hans Jarle
;
Koethenbuerger, Marko
;
Schjelderup, …
-
2009
Newspapers
have an incentive to moderate their profile in order to gain a larger readership and thus higher
advertising
…
Persistent link: https://www.econbiz.de/10014026282
Saved in:
2
Exciting on Facebook or competent in the
newspaper
? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
3
Ethnic media
advertising
effectiveness, influences and implications
Lau, Hei Tong
;
Lee, Richard
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 216-220
Persistent link: https://www.econbiz.de/10011954216
Saved in:
4
Do customer profiles change over time? : an investigation of the succes of
targeting
consumers of Australia top 10 banks ; 2009 and 2011
Lees, Garvin
;
Winchester, Maxwell
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
1
,
pp. 4-16
Persistent link: https://www.econbiz.de/10010497790
Saved in:
5
Did eighteenth-century shopkeepers use
newspapers
to promote their goods? : a comparison of Manchester and Norwich 1765-1805
Reed, Dinah
- In:
History of retailing and consumption
9
(
2023
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10014391869
Saved in:
6
The impact of consumer multi-homing on
advertising
markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
Saved in:
7
Cross promotion of web references in print ads : are advertisers attempting to engage consumers?
Lepkowska-White, Elzbieta
;
Parsons, Amy
;
Ceylan, Aylin
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 309-326
Persistent link: https://www.econbiz.de/10010433942
Saved in:
8
Effects of online and offline
advertising
and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
9
Targeting
and privacy in mobile
advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
10
Targeted online
advertising
: using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik
;
Wangenheim, Florian von
;
Groene, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
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