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Konsumentenverhalten
Consumer behaviour
24
Brand management
17
Markenführung
16
United Kingdom
12
Brand image
11
Großbritannien
10
Markenimage
10
Online retailing
7
Online-Handel
7
Multichannel shopping
5
USA
5
Brand
4
Einzelhandel
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Markenartikel
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Retail trade
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4
Virales Marketing
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Brand extension
3
Demand
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Distribution channel
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Estimation
3
Food trade
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Kino
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Lebensmittelhandel
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Lebensqualität
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Markenpolitik
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Markentransfer
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Measurement
3
Messung
3
Meta-analysis
3
Movie theatre
3
Quality of life
3
Regression analysis
3
Regressionsanalyse
3
Satisfaction
3
Schätzung
3
Services
3
Vertriebsweg
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English
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Dall'Olmo Riley, Francesca
12
Hand, Chris
9
Harris, Patricia
6
Singh, Jaywant
3
Manaresi, Angelo
2
Rettie, Ruth
2
Riley, Debra
2
Romaniuk, Jenni
2
Scarpi, Daniele
2
Bogomolova, Svetlana
1
Bravo, Rafael
1
Burchell, Kevin
1
Clodine-Florent, Jimmy
1
Collins, Alan
1
De Chernatony, Leslie
1
East, Robert
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Guido, Francesca
1
Kalafatis, Stavros P.
1
Khatami, Nasim Alsadat
1
Linnell, Maggie
1
Meda, Mari
1
Pina, José M.
1
Pol, Harald
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Tsogas, Markos H.
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International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of marketing management : MM
3
Journal of retailing and consumer services
2
Advances in electronic marketing
1
Brand management ; Vol. 4
1
E-Services : opportunities and threats
1
European journal of marketing : EJM
1
International journal of arts management
1
Journal of Islamic marketing : JIMA
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of cultural economics
1
Qualitative market research : an international journal
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The Routledge companion to strategic marketing
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ECONIS (ZBW)
20
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1
Online grocery shopping : the influence of situational factors
Hand, Chris
;
Dall'Olmo Riley, Francesca
;
Harris, Patricia
; …
- In:
European journal of marketing : EJM
43
(
2009
)
9/10
,
pp. 1205-1219
Persistent link: https://www.econbiz.de/10009525799
Saved in:
2
Understanding multichannel shopper journey configuration : an application of goal theory
Harris, Patricia
;
Dall'Olmo Riley, Francesca
;
Hand, Chris
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 108-117
Persistent link: https://www.econbiz.de/10011904344
Saved in:
3
Multichannel shopping : the effect of decision making style on shopper journey configuration and satisfaction
Harris, Patricia
;
Dall'Olmo Riley, Francesca
;
Hand, Chris
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012430663
Saved in:
4
Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca
;
Hand, Chris
;
Guido, Francesca
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
Saved in:
5
Measuring brand choice in the older customer segment in Japan
Singh, Jaywant
;
Dall'Olmo Riley, Francesca
;
Hand, Chris
; …
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 347-368
Persistent link: https://www.econbiz.de/10009562257
Saved in:
6
Audience behaviour or buyer behaviour : what can models of brand buying behaciour say about arts audiences?
Hand, Chris
;
Dall'Olmo Riley, Francesca
- In:
International journal of arts management
19
(
2016
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10011598910
Saved in:
7
The role of service type, familiarity, contact and internet experience when shopping online for services
Scarpi, Daniele
;
Dall'Olmo Riley, Francesca
;
Manaresi, …
- In:
E-Services : opportunities and threats
,
(pp. 133-156)
.
2007
Persistent link: https://www.econbiz.de/10003490284
Saved in:
8
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
9
The role of perceived value in vertical brand extensions of luxury and premium brands
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 881-913
Persistent link: https://www.econbiz.de/10011309047
Saved in:
10
Brand image and brand usage : is a fourty-year-old empirical generalization still useful?
Romaniuk, Jenni
;
Bogomolova, Svetlana
;
Dall'Olmo Riley, …
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 243-251
Persistent link: https://www.econbiz.de/10009618391
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