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Managing shopping experience through mall attractiveness dimensions : an experience of Indian metro cities

Tandon, Anushree; Gupta, Ashish; Tripathi, Vibhuti - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 634-649

Persistent link: https://www.econbiz.de/10011622671

The transformation of value and evolution of customer experience : an exploration of the typologies, facets and significance

Tandon, Anushree; Tripathi, Vibhuti; Gupta, Ashish - In: International journal of Indian culture and business … 8 (2014) 4, pp. 425-441

Persistent link: https://www.econbiz.de/10011282823

Experiencing flavourful fun : delighting customers the RB way

Tripathi, Vibhuti; Tandon, Anushree; Gupta, Ashish - In: Global business review 16 (2015) 2, pp. 341-347

Persistent link: https://www.econbiz.de/10011410133

Branding for bottom of the pyramid : a case of branded footwear consumer in Indian rural setting

Gupta, Ashish; Tandon, Anushree - In: Emerging markets from a multidisciplinary perspective : …, (pp. 255-272). 2018

Persistent link: https://www.econbiz.de/10011825173

Assessment of Shopping Mall Customers’ Experience through Criteria of Attractiveness in Tier-II and Tier-III Cities of India : An Exploratory Study

Gupta, Ashish; Mishra, Vaibhav; Tandon, Anushree - 2021

The present research attempts to develop a theoretical framework for the assessment of shopping mall customer experience dimensions. It further classifies the variables associated with retail experiences that may attract customers in Tier-II and Tier- III cities towards the malls. Exhaustive...

Persistent link: https://www.econbiz.de/10013214892

Exploring reelationship marketing dimensions and their effect on customer loyalty : a study of Indian mobile telecom market

Gupta, Ashish; Sahu, G. P. - In: International journal of business innovation and research 9 (2015) 4, pp. 375-395

Persistent link: https://www.econbiz.de/10011545293

Young consumer engagement at the bottom of pyramid: applying S-O-R framework in e-commerce context

Gupta, Ashish; Kumar, Ajay; Melese, Esubalew - In: Young consumers : insight and ideas for responsible … 24 (2023) 6, pp. 786-806

Persistent link: https://www.econbiz.de/10014507569

Influence of cartoon characters on generation alpha in purchase decisions

Gupta, Ashish; Kumar, Jitender; Tewary, Tavishi; Virk, … - In: Young consumers : insight and ideas for responsible … 23 (2022) 2, pp. 282-303

Persistent link: https://www.econbiz.de/10013367881

Customer experience in digital banking : a review and future research directions

Chauhan, Shilpa; Akhtar, Asif; Gupta, Ashish - In: International journal of quality and service sciences 14 (2022) 2, pp. 311-348

Persistent link: https://www.econbiz.de/10013330620

Does e-retailer's country of origin influence consumer privacy, trust and purchase intention?

Bhattacharya, Saptarshi; Sharma, Rajendra Prasad; … - In: Journal of consumer marketing 40 (2023) 2, pp. 248-259

Persistent link: https://www.econbiz.de/10013536102