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Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle; Luo, Xueming; Fang, Zheng; Aspara, Jaakko - In: Journal of marketing 78 (2014) 6, pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
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Picking gifts for picky people
Cheng, Andong; Meloy, Margaret G.; Polman, Evan - In: Journal of retailing 97 (2021) 2, pp. 191-206
Persistent link: https://www.econbiz.de/10012648986
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Ask and you shall (not) receive : close friends prioritize relational signaling over recipient preferences in their gift choices
Ward, Morgan K.; Broniarczyk, Susan M. - In: Journal of marketing research : JMR 53 (2016) 6, pp. 1001-1018
Persistent link: https://www.econbiz.de/10011648431
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Elucidating the emotional and relational aspects of gift giving
Pillai, Rajani Ganesh; Krishnakumar, Sukumarakurup - In: Journal of business research : JBR 101 (2019), pp. 194-202
Persistent link: https://www.econbiz.de/10012103242
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Keeping the Joneses from getting ahead in the first place : envy's influence on gift giving behavior
Givi, Julian; Galak, Jeff - In: Journal of business research : JBR 101 (2019), pp. 375-388
Persistent link: https://www.econbiz.de/10012103402
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Experiential gifts foster stronger social relationships than material gifts
Chang, Qing; Mogilner, Cassie - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 913-931
Persistent link: https://www.econbiz.de/10011770796
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Social influence in prosocial behavior: evidence from a large-scale experiment
Götte, Lorenz; Tripodi, Egon - 2018
Persistent link: https://www.econbiz.de/10011974698
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When consumers prefer to give material gifts instead of experiences : the role of social distance
Goodman, Joseph K.; Lim, Sarah - In: Journal of consumer research : JCR ; an … 45 (2018) 2, pp. 365-382
Persistent link: https://www.econbiz.de/10011900562
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"Remember me, will you?" : overusing material gifts for interpersonal memory management
Yang, Adelle X.; Koo, Minjung; Hwang, Jaewon - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 4, pp. 615-633
Persistent link: https://www.econbiz.de/10013426622
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On the wisdom and utility of (under)sociality : a consumer psychology perspective
Silver, Ike; Small, Deborah A. - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 1, pp. 217-220
Persistent link: https://www.econbiz.de/10014289821