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Product placement in African-American targeted shows on the defunct UPN network
McClung, Steven; Cleophat, Claudine R. - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 121-136
Persistent link: https://www.econbiz.de/10003810671
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Young women and consumer culture : an intervention
McRobbie, Angela - In: Cultural studies and anti-consumerism : a critical encounter, (pp. 13-32). 2011
Persistent link: https://www.econbiz.de/10009233493
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Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.; Strutton, David - In: Psychology & marketing 31 (2014) 4, pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
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Ad nauseam? : sports fans' acceptance of commercial messages during televised sporting events
Levin, Aron; Cobbs, Joe; Beasley, Fred; Manolis, Chris - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 4, pp. 193-202
Persistent link: https://www.econbiz.de/10010257031
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Comparison of television and gate demand in the National Basketball Association
Mongeon, Kevin; Winfree, Jason - In: Sport management review 15 (2012) 1, pp. 72-79
Persistent link: https://www.econbiz.de/10009517335
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Adolescents report television characters do not influence their self-perceptions of body image, weight, clothing choices or food habits
Winham, Donna; Hampl, Jeffrey S. - In: Young consumers : insight and ideas for responsible … 9 (2008) 2, pp. 121-130
Persistent link: https://www.econbiz.de/10003745621
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An investigation of the relationship between television broadcasting and game attendance
McEvoy, Chad D.; Morse, Alan L. - In: International journal of sport management and marketing … 2 (2007) 3, pp. 222-235
Persistent link: https://www.econbiz.de/10003433845
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Misinformation during a pandemic
Bursztyn, Leonardo; Rao, Akaash; Roth, Christopher; … - 2020
Persistent link: https://www.econbiz.de/10012250593
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Television's streaming wars
Ferchaud, Arienne (ed.); Proffitt, Jennifer M. (ed.) - 2024
"This volume addresses contemporary debates and trends regarding the production and distribution, content, and audience engagement with the television streaming industry. The book interrogates the economics and structure of the industry, questions the types and diversity of content perpetuated...
Persistent link: https://www.econbiz.de/10014466497
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Free no more : investigating customer reactions to unexpected free-to-fee switches
Cziehso, Gerrit Paul; Schäfers, Tobias; Kukar-Kinney, … - In: Journal of business research : JBR 101 (2019), pp. 229-242
Persistent link: https://www.econbiz.de/10012103251