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Konsumentenverhalten
new media
82
Internet
49
New media
47
Social Web
36
Social web
36
the Internet
29
Internet marketing
23
Online-Marketing
23
Media industries
20
Mediensektor
20
Kommunikationsmedien
19
Communication media
18
The Internet
17
Consumer behaviour
14
E-commerce
14
the internet
14
Electronic Commerce
13
social media
11
New Media
10
Public relations
10
Öffentlichkeitsarbeit
9
China
8
Welt
8
World
8
technology
8
Innovation
7
Marketing management
7
Marketingmanagement
7
Information technology
6
Marketing
6
THE INTERNET
6
Beziehungsmarketing
5
Digitalisierung
5
Digitization
5
Informationstechnik
5
Relationship marketing
5
Social media
5
Social network
5
Soziales Netzwerk
5
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Undetermined
11
Free
1
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Article
14
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Aufsatz in Zeitschrift
14
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English
14
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Chakravorty, Devarpan
1
Chipp, Kerry Fiona
1
Choi, Jae Young
1
Chęcińska-Zaucha, Agnieszka
1
Collins, Dorothy R.
1
Dehdashti, Yashar
1
Gannon, Valerie
1
Garg, Vaishali
1
Gupta, Shashank
1
Heere, Bo
1
Jafari, Aliakbar
1
Kim, Han Soo
1
Kim, Hye Young
1
Kim, Minjung
1
Kim, Sahangsoon
1
Lee, Jong-Ho
1
Lee, Jongsu
1
Lee, Sung Won
1
Li, Herman
1
Logan, Kelty
1
Lu, Laura Zhenqiu
1
Namin, Aidin
1
Nill, Alexander F.
1
Närvänen, Elina
1
Prothero, Andrea
1
Qian, Tyreal Yizhou
1
Ratchford, Brian Thomas
1
Ridinger, Lynn
1
Shapiro, Stephen L.
1
Shin, Jungwoo
1
Song, Ji Hee
1
Sutinen, Ulla-Maija
1
Tuteja, Geetu
1
Visconti, Luca M.
1
Wang, Jerred Junqi
1
Wear, Henry
1
Woo, JongRoul
1
Zhang, James J.
1
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European Sport management quarterly : ESMQ
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
International journal of internet marketing and advertising : IJIMA
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing analytics : JMA
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Marketing letters : a journal of research in marketing
1
Marketing theory
1
Paradigm : the journal of Institute of Management Technology
1
Sport management review
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
14
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1
New directions in researching ethnicity in marketing and consumer behaviour : a well-being agenda
Jafari, Aliakbar
;
Visconti, Luca M.
- In:
Marketing theory
15
(
2015
)
2
,
pp. 265-270
Persistent link: https://www.econbiz.de/10011494624
Saved in:
2
Who searches where? : a new car buyer study
Dehdashti, Yashar
;
Ratchford, Brian Thomas
;
Namin, Aidin
- In:
Journal of marketing analytics : JMA
6
(
2018
)
2
,
pp. 44-52
Persistent link: https://www.econbiz.de/10011889257
Saved in:
3
Consumer trust in internet shopping : an empirical investigation
Tuteja, Geetu
;
Gupta, Shashank
;
Garg, Vaishali
- In:
Paradigm : the journal of Institute of Management Technology
20
(
2016
)
2
,
pp. 191-215
Persistent link: https://www.econbiz.de/10011803838
Saved in:
4
Effects of personalized e-mail messages on privacy risk : moderating roles of control and intimacy
Song, Ji Hee
;
Kim, Hye Young
;
Kim, Sahangsoon
;
Lee, Sung Won
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10011444027
Saved in:
5
The influence of new media on the customer's behavior on the market
Chęcińska-Zaucha, Agnieszka
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
49
(
2015
)
3
,
pp. 29-38
Persistent link: https://www.econbiz.de/10011515644
Saved in:
6
The effect of new media on consumer media usage : an empirical study in South Korea
Woo, JongRoul
;
Choi, Jae Young
;
Shin, Jungwoo
;
Lee, Jongsu
- In:
Technological forecasting & social change : an …
89
(
2014
),
pp. 3-11
Persistent link: https://www.econbiz.de/10010490621
Saved in:
7
Constructing the food waste issue on social media : a discursive social marketing approach
Sutinen, Ulla-Maija
;
Närvänen, Elina
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 219-247
Persistent link: https://www.econbiz.de/10013206531
Saved in:
8
Online behavioral targeting : are knowledgeable consumers willing to sell their privacy?
Li, Herman
;
Nill, Alexander F.
- In:
Journal of consumer policy : consumer issues in law, …
43
(
2020
)
4
,
pp. 723-745
Persistent link: https://www.econbiz.de/10012392358
Saved in:
9
Viewing sports online together? : psychological consequences on social live streaming service usage
Kim, Han Soo
;
Kim, Minjung
- In:
Sport management review
23
(
2020
)
5
,
pp. 869-882
Persistent link: https://www.econbiz.de/10012421860
Saved in:
10
It is in the game : dimensions of esports online spectator motivation and development of a scale
Qian, Tyreal Yizhou
;
Wang, Jerred Junqi
;
Zhang, James J.
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
4
,
pp. 458-479
Persistent link: https://www.econbiz.de/10012287098
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