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Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy; Bellman, Steven; Kennedy, Rachel; … - In: Journal of business research : JBR 111 (2020), pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
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Fundamental patterns of in-store shopper behavior
Sorensen, Herb; Bogomolova, Svetlana; Anderson, Katherine; … - In: Journal of retailing and consumer services 37 (2017), pp. 182-194
Persistent link: https://www.econbiz.de/10011729837
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Brand advertising as creative publicity
Ehrenberg, Andrew S. C.; Barnard, Neil; Kennedy, Rachel; … - 2009
Persistent link: https://www.econbiz.de/10003784904
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The total long-term sales effects of advertising: lessons from single source
Newstead, Kate; Taylor, Jennifer; Kennedy, Rachel; … - In: Journal of advertising research 49 (2009) 2, pp. 207-210
Persistent link: https://www.econbiz.de/10003860575
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Brand growth at Mars Inc. : how the global marketer embraced Ehrenberg's science with creativity
Kennedy, Rachel; McColl, Bruce - In: Journal of advertising research 52 (2012) 2, pp. 270-276
Persistent link: https://www.econbiz.de/10009618388
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Comparing direct and indirect branding in advertising
Hartnett, Nicole; Romaniuk, Jenni; Kennedy, Rachel - In: Australasian marketing journal 24 (2016) 1, pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
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How do shoppers behave online? : an observational study of online grocery shopping
Anesbury, Zachary; Nenycz-Thiel, Magda; Dawes, John; … - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 261-270
Persistent link: https://www.econbiz.de/10011508824
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Understanding shopper transaction data : how to identify cross-category purchasing patterns using the duplication coefficient
Tanusondjaja, Arry; Nenycz-Thiel, Magda; Kennedy, Rachel - In: International journal of market research : JMRS ; the … 58 (2016) 3, pp. 401-419
Persistent link: https://www.econbiz.de/10011586161
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Best measures of attention to creative tactics in TV advertising : when do attention-getting devices capture or reduce attention?
Bellman, Steven; Nenycz-Thiel, Magda; Kennedy, Rachel; … - In: Journal of advertising research 59 (2019) 3, pp. 295-311
Persistent link: https://www.econbiz.de/10012118864
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Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin; Kennedy, Rachel; Trinh, Giang; Page, Bill; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012132173