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Brand linguistics : a theory-d...
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Konsumentenverhalten
Consumer behaviour
24
Brand management
9
Markenführung
9
Brand image
7
Markenimage
7
Brand
5
Experiment
5
Language
5
Markenartikel
5
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5
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5
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5
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4
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4
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4
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4
Transnational corporation
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Brand name
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Markenname
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3
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3
Nationalkultur
3
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3
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2
Advertising appeals
2
Advertising effects
2
Behavioral economics
2
Beziehungsmarketing
2
Brand meaning
2
Cognition
2
Competition
2
Consumer behavior
2
Consumer perceptions of marketing
2
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English
21
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Luna, David
14
Lerman, Dawn
6
Carnevale, Marina
5
Kachersky, Luke
3
Carvalho, Sergio W.
2
Czellar, Sandor
2
Peracchio, Laura A.
2
Aguirre-Rodriguez, Alexandra
1
Alvarez, Cecilia M. O.
1
Baxter, Stacey
1
Block, Lauren
1
Callow, Michael
1
Esteban-Millat, Irene
1
Goldsmith, Emily
1
Hadi, Rhonda
1
Juan, María D. de
1
Kabadayi, Sertan
1
Kim, Hyeong Min
1
Lerman, Dawn B.
1
Liu, Min
1
Lowrey, Tina M.
1
Maldonado, Rachel
1
Martínez-López, Francisco J.
1
Montoya, Detra
1
Ostinelli, Massimiliano
1
Pogacar, Ruth
1
Ringberg, Torsten
1
Rodríguez-Ardura, Imma
1
Scelzo, Tracy
1
Schwob, Alexandre
1
Shrum, L. J.
1
Voyer, Benjamin G.
1
Wang, Kai-Wu
1
Yucel-Aybat, Ozge
1
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Chambre de commerce et d'industrie de Paris
1
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Journal of business research : JBR
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Brick & mortar shopping in the 21st century
1
Handbook of strategic e-business management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of euromarketing
1
Les cahiers de recherche / HEC Paris
1
Report / Marketing Science Institute
1
Sensory marketing : research on the sensuality of products
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
Working paper / Institut Universitaire de Management International, Université de Lausanne
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
21
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1
Hear is the thing : auditory processing of novel nonword brand names
Carnevale, Marina
;
Lerman, Dawn
;
Luna, David
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 183-198)
.
2010
Persistent link: https://www.econbiz.de/10003933282
Saved in:
2
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
3
A theory-based measure of acculturation : the shortened cultural life style inventory
Lerman, Dawn
;
Maldonado, Rachel
;
Luna, David
- In:
Journal of business research : JBR
62
(
2009
)
4
,
pp. 399-406
Persistent link: https://www.econbiz.de/10003839869
Saved in:
4
Effects of pronoun brand name perspective and positioning on brand attitude
Kachersky, Luke
;
Carnevale, Marina
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 157-164
Persistent link: https://www.econbiz.de/10011308509
Saved in:
5
The added value of contextual motivations on consumer-brand relationships of self-gifts
Carnevale, Marina
;
Yucel-Aybat, Ozge
;
Block, Lauren
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 396-407
Persistent link: https://www.econbiz.de/10010410663
Saved in:
6
The influence of interpersonal relationships on brand-related behaviors for gifted brands
Carnevale, Marina
;
Kachersky, Luke
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
2
,
pp. 346-362
Persistent link: https://www.econbiz.de/10014289843
Saved in:
7
Little Emperors grown up : a case study of cosmetic usage
Scelzo, Tracy
;
Lerman, Dawn
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
2
,
pp. 110-119
Persistent link: https://www.econbiz.de/10003859987
Saved in:
8
Made in China bus sold a FAO Schwarz : country-of-origin effect and trusting beliefs
Kabadayi, Sertan
;
Lerman, Dawn
- In:
International marketing review
28
(
2011
)
1
,
pp. 102-126
Persistent link: https://www.econbiz.de/10009008187
Saved in:
9
Bridging marketing's intentions and consumer perceptions
Kachersky, Luke
;
Lerman, Dawn
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 544-552
Persistent link: https://www.econbiz.de/10010232019
Saved in:
10
Italians and the euro : the impact of time on consumer adjustment strategies
Callow, Michael
;
Lerman, Dawn
- In:
Journal of euromarketing
13
(
2004
)
2/3
,
pp. 107-123
Persistent link: https://www.econbiz.de/10002378719
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