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From apathy to ambivalence : how is persuasion knowledge reflected in consumers' comments about in-game advertising?
Lorenzon, Kristian; Russell, Cristel Antonia - In: Journal of marketing communications 18 (2012) 1, pp. 55-67
Persistent link: https://www.econbiz.de/10009508027
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Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.; Hoy, Mariea Grubbs - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
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Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika; Sreejesh, S. - In: Journal of Indian business research 7 (2015) 3, pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
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Winning versus not losing : exploring the effects of in-game advertising outcome on its effectiveness
Ghosh, Tathagata - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 134-147
Persistent link: https://www.econbiz.de/10011616023
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How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot; Cauberghe, Veroline; Panic, Katarina - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
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The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and need for cognition
Vashisht, Devika; Sreejesh, S. - In: International journal of internet marketing and … 10 (2016) 3, pp. 171-185
Persistent link: https://www.econbiz.de/10011665138
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To play or not to play? : an analysis of dispositions, gambling, and daily fantasy sport
Dwyer, Brendan; Drayer, Joris; Shapiro, Stephen L. - In: Journal of sport management : the official journal of … 33 (2019) 3, pp. 174-188
Persistent link: https://www.econbiz.de/10012099511
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Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi; Hudders, Liselot; Cauberghe, Veroline - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
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How gamers process in-game brand placements under different game-involvement conditions
Vashisht, Devika - In: Management research review 40 (2017) 4, pp. 471-490
Persistent link: https://www.econbiz.de/10011707377
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The impact of advertisements placement in the computer game on the effectiveness of social campaign messages
Borawska, Anna; Biercewicz, Konrad; Borawski, Mariusz; … - In: European research studies 24 (2021) 2B, pp. 515-537
Persistent link: https://www.econbiz.de/10012664238