Ali, Shoukat; Attiq, Saman; Talib, Nadeem - In: Pakistan journal of commerce and social sciences 14 (2020) 3, pp. 603-628
customer dissatisfaction and moderating effect of narcissism in the cellular industry. This study utilizes appraisal theory of … demonstrate that narcissism strengthens the relationship between customer dissatisfaction and brand hate. The findings of the …