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Konsumentenverhalten
Beziehungsmarketing
23
Relationship marketing
23
Consumer behaviour
19
Brand image
15
Markenimage
15
Brand management
14
Markenführung
14
Einzelhandel
13
Retail trade
13
Customer satisfaction
11
Hotel industry
11
Hotellerie
11
Kundenzufriedenheit
11
Service quality
10
Dienstleistungsqualität
9
Viral marketing
9
Virales Marketing
9
Information technology
8
Informationstechnik
8
Marketing management
8
Marketingmanagement
8
Croatia
7
Kroatien
6
Lieferantenmanagement
6
Satisfaction
6
Spain
6
Supplier relationship management
6
Brand
5
Brand equity
5
Internet marketing
5
Markenartikel
5
Online-Marketing
5
Spanien
5
Brand loyalty
4
Confidence
4
Innovation
4
Loyalty
4
Perceived quality
4
Retailing
4
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Undetermined
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Article
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English
19
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Gil Saura, Irene
14
Šerić, Maja
11
Moliner-Velázquez, Beatriz
5
Ruiz-Molina, Maria-Eugenia
3
Berenguer Contrí, Gloria
2
Fuentes-Blasco, Maria
2
Fuentes-Blasco, María
2
Mikulić, Josip
2
Mollá Descals, Alejandro
2
Patrizi, Michela
2
Ruiz-Molina, María Eugenia
2
Vernuccio, Maria
2
Fayos-Gardó, Teresa
1
Marín, Antonio
1
Michel, Géraldine
1
Moise, Mihaela Simona
1
Ozretić Došen, Đurđana
1
Pastore, Alberto
1
Ruiz Molina, Maria Eugenia
1
Ruiz-Molina, María-Eugenia
1
Sánchez-González, Irene
1
Škare, Vatroslav
1
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The journal of brand management : an international journal
3
International journal of retail and distribution management
2
Journal of hospitality and tourism insights
2
Service business
2
European management journal
1
International journal of hospitality management
1
International journal of retail & distribution management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Management decision : MD
1
Market : review for marketing theory and practice
1
The journal of consumer marketing
1
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ECONIS (ZBW)
19
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1
Satisfaction with service recovery : moderating effect of age in word-of-mouth
Moliner-Velázquez, Beatriz
;
Ruiz-Molina, María-Eugenia
; …
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 470-484
Persistent link: https://www.econbiz.de/10011485855
Saved in:
2
A cross-cultural study on perceived quality in upscale hotels in Italy and Croatia
Šerić, Maja
- In:
Journal of hospitality and tourism insights
1
(
2018
)
4
,
pp. 340-366
Persistent link: https://www.econbiz.de/10011924290
Saved in:
3
Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1558-1577
Persistent link: https://www.econbiz.de/10011731374
Saved in:
4
Motivations and attitudes towards consulting eWOM when booking accommodation
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, María
; …
- In:
Service business
17
(
2023
)
2
,
pp. 557-578
Persistent link: https://www.econbiz.de/10014333837
Saved in:
5
Segmenting customers according to online word-of-mouth about hotels
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
Service business
15
(
2021
)
1
,
pp. 103-130
Persistent link: https://www.econbiz.de/10012489181
Saved in:
6
Antecedents of online word-of-mouth reviews on hotels
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
Journal of hospitality and tourism insights
5
(
2022
)
2
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013189280
Saved in:
7
Relational benefits and loyalty in retailing : an inter-sector comparison
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
;
Berenguer …
- In:
International journal of retail & distribution management
37
(
2009
)
6/7
,
pp. 493-509
Persistent link: https://www.econbiz.de/10009521980
Saved in:
8
Sustainability-oriented commerce innovation : how does it influence consumer satisfaction?
Gil Saura, Irene
;
Ruiz-Molina, Maria-Eugenia
;
Marín, …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1477-1496
Persistent link: https://www.econbiz.de/10014484097
Saved in:
9
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
10
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
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