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Konsumentenverhalten
Business-to-business marketing
26
B-to-B-Marketing
24
Lieferantenmanagement
20
Supplier relationship management
20
Business network
15
Unternehmensnetzwerk
15
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Innovationsmanagement
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Schwellenländer
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Wissensmanagement
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Brand image
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Charles Edward Lindblom
4
Customer satisfaction
4
Financial crisis
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English
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Johnston, Wesley J.
7
Mora Cortez, Roberto
3
Brown, Brian P.
2
Ayala, Cesar
1
Barabba, Vincent P.
1
Bellenger, Danny N.
1
Bettis-Outland, Harriette
1
Borders, Aberdeen Leila
1
Cromartie, Jane S.
1
Ehret, Michael
1
Ferguson, Jodie L.
1
Freytag, Per V.
1
Garner, Benjamin
1
Gopalakrishna, Srinath
1
Ingstrup, Mads Bruun
1
LaTour, Kathryn A.
1
Pawluk, Anita Luo
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Ritter, Thomas
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Sheth, Jagdish N.
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Thornton, Corliss
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Wallendorf, Melanie
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Journal of business research : JBR
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Legends in marketing
1
The journal of business & industrial marketing
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ECONIS (ZBW)
8
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1
Driving participation and investment in B2B trade shows : the organizer view
Mora Cortez, Roberto
;
Johnston, Wesley J.
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1092-1105
Persistent link: https://www.econbiz.de/10013169501
Saved in:
2
Utilizing text-mining to explore consumer happiness within tourism destinations
Garner, Benjamin
;
Thornton, Corliss
;
Pawluk, Anita Luo
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1366-1377
Persistent link: https://www.econbiz.de/10013194376
Saved in:
3
Restoring ecosystem brands : the role of sustainability-led innovation
Mora Cortez, Roberto
;
Freytag, Per V.
;
Ingstrup, Mads Bruun
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 79-93
Persistent link: https://www.econbiz.de/10013494037
Saved in:
4
The return on trade show information (RTSI) : a conceptual analysis
Bettis-Outland, Harriette
;
Cromartie, Jane S.
; …
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 268-271
Persistent link: https://www.econbiz.de/10003976054
Saved in:
5
When do B2B brands influence the decision making of organizational buyers? : an examination of the relationship between purchase risk and brand sensitivity
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 194-204
Persistent link: https://www.econbiz.de/10009376048
Saved in:
6
Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
7
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
8
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
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