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Understanding customer-specific factors underpinning internet banking adoption

Yousafzai, Shumaila; Yani-de-Soriano, Mirella - In: The international journal of bank marketing : IJBM 30 (2012) 1, pp. 60-81

Persistent link: https://www.econbiz.de/10009510580

Credit cards preferences of Islamic and conventional credit card

Nuradli Ridzwan Shah Mohd Dali; Yousafzai, Shumaila; … - In: Journal of Islamic marketing : JIMA 6 (2015) 1, pp. 72-94

Persistent link: https://www.econbiz.de/10010504586

The impact of brand authenticity on brand trust and SME growth : a CEO perspective

Eggers, Fabian; O’Dwyer, Michele; Kraus, Sascha; … - In: Journal of world business : JWB 48 (2013) 3, pp. 340-348

Persistent link: https://www.econbiz.de/10009771741

New parents, new shopping habits? : CSR knowledge, CSR cues, and baby product advertisements

Paiker, Marie; Lienbacher, Eva; Vallaster, Christine - In: Approaches to corporate social responsibility : …, (pp. 48-66). 2023

Persistent link: https://www.econbiz.de/10014521400

Value Oriented Planning of Intangible Customer Contributions

Hirsch, Bernhard - 2012

This article presents a theory-based approach to the identification and integration of intangible elements of customer contribution to value-oriented planning. Our analysis is premised on the Resource Based View and the concept of Value Based Management. We develop a value driver tree, which...

Persistent link: https://www.econbiz.de/10013104915