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Matte matters : when matte packaging increases perceptions of food naturalness

Marckhgott, Eva; Kamleitner, Bernadette - In: Marketing letters : a journal of research in marketing 30 (2019) 2, pp. 167-178

Persistent link: https://www.econbiz.de/10012059959

Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal

Ruzeviciute, Ruta; Kamleitner, Bernadette; Biswas, Dipayan - In: Journal of marketing research 57 (2020) 2, pp. 315-331

Persistent link: https://www.econbiz.de/10012180538

From happy consumption to possessive bonds : when positive affect increases psychological ownership for brands

Thürridl, Carina; Kamleitner, Bernadette; Ruzeviciute, Ruta - In: Journal of business research : JBR 107 (2020), pp. 89-103

Persistent link: https://www.econbiz.de/10012156721

Self-found, spellbound : the sense of own discovery shapes customer bonds with service venues

Kokkoris, Michail D.; Hoelzl, Erik; Kamleitner, Bernadette - In: Journal of business research : JBR 113 (2020), pp. 303-316

Persistent link: https://www.econbiz.de/10012230490

Consumer adaptation strategies : from Austrian shilling to the Euro

Hofmann, Eva; Kirchler, Erich; Kamleitner, Bernadette - In: Journal of consumer policy : consumer issues in law, … 30 (2007) 4, pp. 367-381

Persistent link: https://www.econbiz.de/10003687155

Risky discounts: Do people prefer them on a per-item or per-purchase basis and why?

Kamleitner, Bernadette; Mandel, David R.; Dhami, Mandeep K. - In: Journal of economic psychology : research in economic … 32 (2011) 6, pp. 951-961

Persistent link: https://www.econbiz.de/10009388844

Payment method and perceptions of ownership

Kamleitner, Bernadette; Erki, Berna - In: Marketing letters : a journal of research in marketing 24 (2013) 1, pp. 56-69

Persistent link: https://www.econbiz.de/10009723168

Experiencing costs and benefits of a loan transaction : the role of cost-benefit associations

Kamleitner, Bernadette; Hoelzl, Erik; Kirchler, Erich - In: Journal of economic psychology : research in economic … 31 (2010) 6, pp. 1047-1056

Persistent link: https://www.econbiz.de/10009273563

A Metaphorical Synthesis of the Impact of Ownership on Consumer Behavior

Kamleitner, Bernadette - 2016

The experience of ownership is a constituent of the human condition and is woven into the entire spectrum of consumer behaviors. Despite its overarching impact, the literature on the experience of ownership and, in particular, on its consequences on consumer behavior presents a rather fragmented...

Persistent link: https://www.econbiz.de/10012993662

A manager's toolbox for consumer-centric food packaging

Marckhgott, Eva; Kamleitner, Bernadette - In: Marketing review St. Gallen : Marketingfachzeitschrift … 38 (2021) 3, pp. 24-33

Persistent link: https://www.econbiz.de/10012542243