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Mainstreaming fashion rental consumption : a systematic and thematic review of literature

Jain, Ritu; Jain, Kokil; Behl, Abhishek; Pereira, Vijay; … - In: Journal of business research : JBR 139 (2022), pp. 1525-1539

Persistent link: https://www.econbiz.de/10013194485

Consumer's response to conditional promotions in retailing : an empirical inquiry

Nigam, Achint; Dewani, Prem Prakash; Behl, Abhishek; … - In: Journal of business research : JBR 144 (2022), pp. 751-763

Persistent link: https://www.econbiz.de/10013185036

Effect of service transgressions on distant third-party customers : the role of moral identity and moral judgment

Sharma, Isha; Jain, Kokil; Behl, Abhishek - In: Journal of business research : JBR 121 (2020), pp. 696-712

Persistent link: https://www.econbiz.de/10012417388

Analysis of effect of perceived cybercrime risk on mobile app payments

Behl, Abhishek; Pal, Abhinav; Tiwari, Chandan - In: International journal of public sector performance … 5 (2019) 3/4, pp. 415-432

Persistent link: https://www.econbiz.de/10012138773

Negative brand news, social media, and the propensity to doomscrolling : measuring and validating a new scale

Mandliya, Anshul; Pandey, Jatin; Hassan, Yusuf; Behl, … - In: International studies of management & organization : ISMO 54 (2024) 2, pp. 137-158

Persistent link: https://www.econbiz.de/10014575128

Dark Side of Online Brand Communities : A Scoping Review of the Literature

Behl, Abhishek; Bhutani, Chitrakshi - 2022

Online brand communities are a double-edged sword; providing marketing managers with numerous opportunities to engage with their customers as well as pose serious threats that arise from online consumer empowerment. However, scholars seem to review only the positive aspects; thus, its lesser...

Persistent link: https://www.econbiz.de/10014084877

Role of perceived corporate social responsibility in the nexus of perceived cause-related marketing and repurchase intention in emerging markets

Le Thanh Tiep; Tiwari, Aviral Kumar; Behl, Abhishek; … - In: Management decision 60 (2022) 10, pp. 2642-2668

Persistent link: https://www.econbiz.de/10013389346

Motives of the self and brand hate

Sharma, Isha; Jain, Kokil; Behl, Abhishek - In: Journal of consumer marketing 39 (2022) 7, pp. 708-725

Persistent link: https://www.econbiz.de/10013535924

How does dataveillance drive consumer online payment resistance?

Shankar, Amit; Yadav, Rambalak; Behl, Abhishek; Gupta, … - In: Journal of consumer marketing 40 (2023) 2, pp. 224-234

Persistent link: https://www.econbiz.de/10013536096

"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"

Jayawardena, Nirma Sadamali; Thaichon, Park; Quach, Sara; … - In: Journal of business research : JBR 160 (2023), pp. 1-17

Persistent link: https://www.econbiz.de/10014293927