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Better branding : brand names can influence consumer choice
Hillenbrand, Philipp; Alcauter, Sarael; Cervantes, Javier; … - In: The journal of product & brand management 22 (2013) 4, pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
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Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima; Medeiros, Janine Fleith de; … - In: International journal of business and globalisation : IJBG 17 (2016) 3, pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
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Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi; Gligor, David - In: International journal of business innovation and … 27 (2022) 1, pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
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Ethics and Biopower in Neuromarketing : A Framework for an Ethical Approach to Marketing
Penrod, Joshua - 2023
This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging … areas of neuromarketing and consumer neuroscience, this book offers a fresh perspective on establishing a framework for … codes of conduct for marketing practices using neuroscientific methods. The use of neuroscience, particularly in commercial …
Persistent link: https://www.econbiz.de/10013504620
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Consumer neuroscience : past, present, and future
Karmarkar, Uma R.; Plassmann, Hilke - In: Organizational research methods : ORM 22 (2019) 1, pp. 174-195
Persistent link: https://www.econbiz.de/10012005389
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Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique; Alvarez-Altamirano, Katerina - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
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Neuromarketing : über den Mehrwert der Hirnforschung für das Marketing
Scheier, Christian - In: Die neue Macht des Marketing : wie Sie Ihr Unternehmen …, (pp. 305-323). 2007
Persistent link: https://www.econbiz.de/10003595165
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Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia
Avendaño Castro, William Rodrigo; Luna Pereira, Henry … - In: Cuadernos de administración : quarterly publication of … 37 (2021) 71, pp. 1-14
Persistent link: https://www.econbiz.de/10013192618
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Consumer Neuroscience : ein transdisziplinäres Lehrbuch
Kenning, Peter - 2020 - 2., erweiterte und aktualisierte Auflage
-- 1 Einleitung -- 2 Consumer Neuroscience: Was ist es und wofür braucht man es? -- 2.1 Was ist es? Die Entstehung der … Consumer Neuroscience -- 2.2 Warum ist Consumer Neuroscience wichtig? -- 3 Das Gehirn: Wo ist was und wofür ist es gut? -- 3 … -- 3.3.5 Decision Making -- 4 Die Vermessung des Gehirns oder: Welche Methoden verwendet die Consumer Neuroscience? -- 4 …
Persistent link: https://www.econbiz.de/10012267847
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Neuromarketing : ethical implications of its use and potential misuse
Stanton, Steven J.; Sinnott-Armstrong, Walter; Huettel, … - In: Journal of business ethics : JOBE 144 (2017) 4, pp. 799-811
Persistent link: https://www.econbiz.de/10011757590