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Konsumentenverhalten
Consumer behaviour
9
Children
7
India
7
Kinder
7
Family
6
Indien
5
Familie
4
Parents
4
Decision
3
Eltern
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Entscheidung
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influence
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Family buying process
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Internet marketing
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Online-Marketing
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buying behaviour
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children
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family
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purchase
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Advertising
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Advertising effects
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Animal husbandry
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Arbeitsmobilität
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Brand image
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Challenges
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Child consumers
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Child-parent dominance
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Child-parent relative influence (CPRI)
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Consumer perceptions
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Consumers
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Digital marketing
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Chaudhary, Monica
8
Gupta, Aayushi
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Chaudhary, Tashi
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Duffett, Rodney Graeme
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Durrah, Omar
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Ghouse, Suhail M.
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Ghouse, Suhail Mohammad
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International journal of business innovation and research
2
International journal of internet marketing and advertising : IJIMA
1
International journal of leisure and tourism marketing : IJLTM
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Journal of Islamic marketing
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Luxury marketing, sustainability and technology : the future of luxury management
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Structural equation modelling of child's role in family buying
Chaudhary, Monica
- In:
International journal of business innovation and research
9
(
2015
)
5
,
pp. 568-582
Persistent link: https://www.econbiz.de/10011591541
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2
Exploring the influence strategies used by children : an empirical study in India
Chaudhary, Monica
;
Gupta, Aayushi
- In:
Management research review
35
(
2012
)
12
,
pp. 1153-1169
Persistent link: https://www.econbiz.de/10009671765
Saved in:
3
Children's influence in family buying process in India
Chaudhary, Monica
;
Gupta, Aayushi
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
2
,
pp. 161-175
Persistent link: https://www.econbiz.de/10009580664
Saved in:
4
Children's consumer socialisation agents in India
Chaudhary, Monica
;
Gupta, Aayushi
- In:
International journal of business innovation and research
8
(
2014
)
1
,
pp. 76-93
Persistent link: https://www.econbiz.de/10011290177
Saved in:
5
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
6
Arab's children's influence on the buying process : comparing parent and child perceptions
Ghouse, Suhail Mohammad
;
Chaudhary, Monica
;
Durrah, Omar
- In:
Journal of Islamic marketing
13
(
2022
)
5
,
pp. 1069-1088
Persistent link: https://www.econbiz.de/10013278923
Saved in:
7
Assessing the impact of sustainability news clips on fast-fashion brands purchase intention : a neuromarketing study
Hamelin, Nicolas
;
Chaudhary, Monica
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 116-134)
.
2023
Persistent link: https://www.econbiz.de/10014484481
Saved in:
8
Anime and influence on consumption
Chaudhary, Monica
;
Chaudhary, Tashi
- In:
International journal of leisure and tourism marketing …
8
(
2024
)
2
,
pp. 109-125
Persistent link: https://www.econbiz.de/10015066866
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