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Understanding sport sponsorship decision-making : an exploration of the roles and power bases in the sponsors' buying center

Schönberner, Jan; Woratschek, Herbert; Buser, Markus - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 293-312

Persistent link: https://www.econbiz.de/10013271110

Betriebsform, Markt und Strategie

Woratschek, Herbert - 1992

Persistent link: https://www.econbiz.de/10000088961

Einflussfaktoren der TV-Nachfrage nach Sportübertragungen : Wettbewerb, Konsumkapital, Popularität, Spannungsgrad und Relevanz

Woratschek, Herbert; Schafmeister, Guido - In: Die Ökonomie des Sports in den Medien, (pp. 61-82). 2008

Persistent link: https://www.econbiz.de/10003759463

"Sorry, we are fully booked!" : an experimental study of preference formation through unavailable services

Woratschek, Herbert; Roth, Stefan; Horbel, Chris - In: Australasian marketing journal 17 (2009) 1, pp. 27-35

Persistent link: https://www.econbiz.de/10003886468

Der Einsatz der Videographie im Dienstleistungsmanagement : eine Analyse von "verrückten Typen"

Woratschek, Herbert; Horbel, Chris; Roth, Stefan; Popp, … - In: Neue Herausforderungen an das Dienstleistungsmarketing, (pp. 19-40). 2008

Persistent link: https://www.econbiz.de/10003675888

Introducing branded communities in sport for building strong brand relations in social media

Popp, Bastian; Woratschek, Herbert - In: Sport management review 19 (2016) 2, pp. 183-197

Persistent link: https://www.econbiz.de/10011475594

Der Einfluss von Variety-Seeking Behavior auf eine modifizierte Service-Profit Chain

Woratschek, Herbert; Horbel, Chris - In: Dienstleistungsmarketing : Impulse für Forschung und …, (pp. 279-296). 2004

Persistent link: https://www.econbiz.de/10002767986

Identifying Causal Customer Engagement Effects Using an Experimental Design

Fehrer, Julia; Woratschek, Herbert; Germelmann, Claas; … - 2021

In today’s technology driven, highly dynamic and interactive business environment, the role of ‘customer engagement’ (CE) in co-creating customer experience and value is receiving increasing attention from business practitioners and academics alike. While considerable academic attention...

Persistent link: https://www.econbiz.de/10013211072

Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction

Popp, Bastian; Woratschek, Herbert - In: Journal of retailing and consumer services 35 (2017), pp. 46-56

Persistent link: https://www.econbiz.de/10011645105

Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment

Popp, Bastian; Wilson, Bradley; Horbel, Chris; … - In: Journal of strategic marketing 24 (2016) 3/4, pp. 278-294

Persistent link: https://www.econbiz.de/10011591986