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Konsumentenverhalten
Business-to-business marketing
3,587
B-to-B-Marketing
3,529
Lieferantenmanagement
1,618
Supplier relationship management
1,618
Relationship marketing
806
Beziehungsmarketing
796
Business-to-Business-Marketing
580
Marketingmanagement
469
Marketing management
456
Electronic Commerce
443
E-commerce
388
Deutschland
361
Germany
352
Theory
337
Theorie
335
Verkauf
293
Brand management
285
Selling
285
Markenführung
284
Salespeople
271
Verkaufspersonal
271
Marketing
246
Consumer behaviour
214
Business network
202
Unternehmensnetzwerk
202
Social Web
191
Social web
191
B2B
179
Online-Marketing
172
Customer satisfaction
171
Value creation
169
Kundenzufriedenheit
168
Betriebliche Wertschöpfung
167
Internet marketing
163
Bundling strategy
160
Leistungsbündel
160
Customer value
155
Kundenwert
154
Innovation
151
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131
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24
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Article
174
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40
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164
Aufsatz in Zeitschrift
164
Hochschulschrift
15
Thesis
10
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9
Book section
9
Collection of articles of several authors
3
Graue Literatur
3
Konferenzschrift
3
Non-commercial literature
3
Sammelwerk
3
Aufsatzsammlung
2
Case study
2
Fallstudie
2
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2
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2
Advisory report
1
Arbeitspapier
1
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1
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1
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1
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1
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English
192
German
23
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Mohan, Mayoor
5
Casidy, Riza
4
Homburg, Christian
4
Klarmann, Martin
4
Nyadzayo, Munyaradzi W.
4
Rangarajan, Deva
4
Brown, Brian P.
3
Bush, Alan J.
3
Johnston, Wesley J.
3
Krafft, Manfred
3
Moncrief, William C.
3
Russo, Ivan
3
Aarikka-Stenroos, Leena
2
Adhikari, Atanu
2
Anaza, Nwamaka A.
2
Backhaus, Klaus
2
Baumgarth, Carsten
2
Bosukonda, Narendra
2
Brown, Brian
2
Buvaneswari, P. S.
2
Caigny, Arno de
2
Chugh, Richa
2
Cobelli, Nicola
2
Confente, Ilenia
2
Coussement, Kristof
2
Ferguson, Jodie L.
2
Gligor, David M.
2
Hochstein, Bryan
2
Keränen, Joona
2
Kowalkowski, Christian
2
Kuppelwieser, Volker
2
Lilien, Gary L.
2
Lüders, Maximilian
2
MacDonald, Emma K.
2
Malthouse, Edward C.
2
Matanda, Margaret J.
2
Melero-Polo, Iguácel
2
Mittal, Vikas
2
Murray, Chase
2
Nagel, Duane M.
2
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International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
University of Madras / Department of Commerce
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Institute of Marketing. Industrial Market Research, Ltd.
1
Springer Fachmedien Wiesbaden
1
Universität Ulm
1
Verlag Dr. Kovač
1
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Industrial marketing management : the international journal for industrial and high-tech firms
54
The journal of business & industrial marketing
27
Journal of business research : JBR
13
Journal of business-to-business marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of personal selling & sales management : JPSSM
4
SpringerLink / Bücher
4
European journal of marketing : EJM
3
Journal of retailing and consumer services
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Research
2
Springer eBook Collection
2
Springer eBook Collection / Business and Economics
2
The journal of personal selling & sales management : JPSSM
2
The journal of product & brand management
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
The service industries journal
2
Total quality management & business excellence
2
Advances in electronic marketing
1
Asia Pacific business review
1
Beiträge zur empirischen Marketing- und Vertriebsforschung
1
Beiträge zur empirischen Marketing- und Vertriebsforschung / Research
1
Berichte aus der Betriebswirtschaft
1
Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
1
Business Guides on the Go
1
Business strategy and the environment
1
Business-to-Business-Marketing
1
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
1
Challenges for the trade of Central and Southeast Europe
1
Cogent business & management
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
1
Finance India : the quarterly journal of Indian Institute of Finance
1
Gabler Edition Wissenschaft / Business-to Business Marketing
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Schriftenreihe der Handelshochschule Leipzig
1
Ifo-Studien zu Handels- und Dienstleistungsfragen
1
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ECONIS (ZBW)
214
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1
Purchasing managers' perceived bias in supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
The journal of supply chain management : a global …
49
(
2013
)
4
,
pp. 81-95
Persistent link: https://www.econbiz.de/10010228969
Saved in:
2
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
3
Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna
;
Kuivalainen, Olli
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
Saved in:
4
The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan
;
Confente, Ilenia
;
Gligor, David M.
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
Saved in:
5
Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
Saved in:
6
Absatzprobleme ostdeutscher Konsum- und Produktionsgüterhersteller : Stand und Perspektiven der absatzwirtschaftlichen Leistungsfähigkeit ausgewählter ostdeutscher Industriebranche...
Nassua, Thomas
-
1995
Persistent link: https://www.econbiz.de/10000321855
Saved in:
7
The industrial buying decision : implications for the sales approach in industrial marketing
Brand, Gordon T.
-
1972
Persistent link: https://www.econbiz.de/10000674403
Saved in:
8
Targeting customers : a financial approach based on creditworthiness
Helgesen, Øyvind
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
4
,
pp. 261-273
Persistent link: https://www.econbiz.de/10003798075
Saved in:
9
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
10
B2B relationship marketing analytical support with GBC modeling
Latusek, Wojciech Peter
- In:
The journal of business & industrial marketing
25
(
2010
)
3
,
pp. 209-219
Persistent link: https://www.econbiz.de/10003976027
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