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Corporate social responsibility (CSR) towards sustainable development has been identified as a marketing philosophy … reinforce strong bonds with customers. In developing countries like Vietnam, how CSR affects consumer behaviour and the … mechanism regulating the relationship between CSR and consumer behavior are the research gaps that have not been widely …
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This study investigates the thematic content of Facebook disclosures from small local banks (SLBs) in Poland, their impact on Facebook users' attention, and the economic repercussions for SLBs' growth and performance. Based on the specificity of SLBs and existing empirical evidence, it...
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