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Avengers assemble : avenger philanthropy as the new gift opportunity for nonprofit organizations
Mitchell, Sarah-Louise - In: Psychology & marketing 41 (2024) 9, pp. 2095-2106
Persistent link: https://www.econbiz.de/10015075161
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Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda; Li, Yexin Jessica; Singh, Surendra N. - In: Journal of marketing 84 (2020) 6, pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
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To donate or not to donate? : how cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes
Dalman, M. Deniz; Ray, Subhasis - In: Management research review 45 (2022) 4, pp. 524-544
Persistent link: https://www.econbiz.de/10013284896
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Attitudes and donation behavior when reading positive and negative charity appeals
Erlandsson, Arvid; Nilsson, Artur; Västfjäll, Daniel - In: Journal of nonprofit & public sector marketing 30 (2018) 4, pp. 444-474
Persistent link: https://www.econbiz.de/10011956577
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Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
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The effect of sequential structure in charity advertising on message elaboration and donation intention : the mediating role of empathy
Bae, Mikyeung - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 177-209
Persistent link: https://www.econbiz.de/10012385183
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The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung - In: Journal of marketing communications 29 (2023) 3, pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
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Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina; Urbonavicius, Sigitas - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-13
Persistent link: https://www.econbiz.de/10014439369
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Empathy or perceived credibility? : an empirical study of Muslim donating behaviour through online charitable crowdfunding in Indonesia
Kasri, Rahmatina Awaliah; Indriani, Esmeralda - In: International journal of Islamic and Middle Eastern … 15 (2022) 5, pp. 829-846
Persistent link: https://www.econbiz.de/10013375355
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Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention
Silva, Leonilde Conceição da; Mainardes, Emerson Wagner; … - In: International review on public and non-profit marketing 17 (2020) 3, pp. 353-373
Persistent link: https://www.econbiz.de/10012292924