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Envisaging the impact of perceived corporate social responsibility on customer commitment under the patronage of corporate image

Khawaja, Kausar Fiaz; Sarfraz, Muddassar; Jamil, Rimsha; … - In: Middle East journal of management : MEJM 8 (2021) 6, pp. 533-552

Persistent link: https://www.econbiz.de/10012693952

An empirical investigation of value co-creation on customer loyalty : mediating role of customer trust

Pervez, Tehreem; Khawaja, Kausar Fiaz; Sarfraz, Muddassar - In: International journal of economics and business … 23 (2022) 1, pp. 56-67

Persistent link: https://www.econbiz.de/10012695409

Masstige marketing : a scale development and validity study

Ishaq, Muhammad Ishtiaq; Raza, Ali; Bartikowski, Boris; … - In: Journal of business research : JBR 166 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014368192

Consumer Willingness to Pay for Newly Discovered Tourist Spot in District Swat Pakistan

Urrehman, Zia - 2018

Research study was conducted in district swat of Khyber Pakhtunkhwa Pakistan. Aim of study was to find consumer willingness to pay for new discovered tourist spot and to find factors that affect consumers' willingness to pay. Primary data was collected from 160 local and non-local respondents...

Persistent link: https://www.econbiz.de/10012907017