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How information availability interacts with visual attention during judgment and decision tasks
Pärnamets, Philip; Johansson, Roger; Gidlöf, Kerstin; … - In: Journal of behavioral decision making 29 (2016) 2/3, pp. 218-231
Persistent link: https://www.econbiz.de/10011521420
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A new way to guide consumer's choice : retro-cueing alters the availability of product information in memory
Krefeld-Schwalb, Antonia; Rosner, Agnes - In: Journal of business research : JBR 111 (2020), pp. 135-147
Persistent link: https://www.econbiz.de/10012237789
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The visual ecology of product packaging and its effects on consumer attention
Orquin, Jacob L.; Bagger, Martin P.; Lahm, Erik Stoltenberg - In: Journal of business research : JBR 111 (2020), pp. 187-195
Persistent link: https://www.econbiz.de/10012237799
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Heads up : head movements during ad exposure respond to consumer goals and predict brand memory
Pieters, Rik; Wedel, Michel - In: Journal of business research : JBR 111 (2020), pp. 281-289
Persistent link: https://www.econbiz.de/10012237814
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Revealing attention : how eye movements predict brand choice and moment of choice
Martinovici, Ana - 2019
Persistent link: https://www.econbiz.de/10012144834
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Visual biases in decision making
Orquin, Jacob Lund; Perkovic, Sonja; Grunert, Klaus G. - In: Applied economic perspectives and policy 40 (2018) 4, pp. 523-537
Persistent link: https://www.econbiz.de/10012258260
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Attention trajectories capture utility accumulation and predict brand choice
Martinovici, Ana; Pieters, Rik; Erdem, Tülin - In: Journal of marketing research 60 (2023) 4, pp. 625-645
Persistent link: https://www.econbiz.de/10014322137
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How kinetic property shapes novelty perceptions
Kim, Junghan; Lakshmanan, Arun - In: Journal of marketing 79 (2015) 6, pp. 94-111
Persistent link: https://www.econbiz.de/10011410752
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Feature-based attributes and the roles of consumers' perception bias and inference in choice
Wu, Fang; Swait, Joffre; Chen, Yuxin - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 325-340
Persistent link: https://www.econbiz.de/10012063331
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Effects of illumination on store perception and shopping intention : shedding light on conflicting theories
Zielke, Stephan; Schielke, Thomas - In: Marketing : ZFP ; journal of research and management 38 (2016) 3, pp. 163-176
Persistent link: https://www.econbiz.de/10011566855