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Consumers and the market
Reid, Margaret Gilpin - 1942 - 3. ed.
Persistent link: https://www.econbiz.de/10000627500
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Motivation research and marketing management
Newman, Joseph William - 1957
Persistent link: https://www.econbiz.de/10000674516
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Marketing foundations
Pride, William M.; Ferrell, Odies C. - 2011 - 4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
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Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel
Poiesz, Theo B.; Raaij, Willem Fred van - 2007
Persistent link: https://www.econbiz.de/10003534830
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Marketing in China
Wang, Yonggui (ed.) - 2016
Persistent link: https://www.econbiz.de/10011390389
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Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca (ed.); Griffith, David (ed.) - Summer Educators' Conference <2013, Boston, Mass.> - 2014
Persistent link: https://www.econbiz.de/10010360300
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What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten (ed.); Hofacker, Charles F. (ed.) - Winter Marketing Academic Conference <2016, Las Vegas, Nev.>; … - 2016
Persistent link: https://www.econbiz.de/10011528126