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Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
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Developing persuasive systems for marketing : the interplay of persuasion techniques, customer traits and persuasive message design
Braca, Annye; Dondio, Pierpaolo - In: Italian journal of marketing : ITJM 2023 (2023) 3, pp. 369-412
Persistent link: https://www.econbiz.de/10014330979
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Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.; Scheiner, Christian Willi; … - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...
Persistent link: https://www.econbiz.de/10013192340
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Analysis of the impact of advertising on the change of voter behavior of consumers (voters) in the Slovak Republic
Gburova, Jaroslava; Gavurova, Beata; Bacik, Radovan; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 3, pp. 134-141
Persistent link: https://www.econbiz.de/10014375513
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Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
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I implement, they deliberate : the matching effects of point of view and mindset on consumer attitudes
Zhang, Jin; Xu, Xiaobing; Keh, Hean Tat - In: Journal of business research : JBR 139 (2022), pp. 397-410
Persistent link: https://www.econbiz.de/10013194197
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Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani; Khandelwal, Utkal; Bajpai, Naval - In: Journal of marketing communications 27 (2021) 8, pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
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Segmenting emerging markets based on consumer responses towards social network advertising
Tripathi, Shalini N.; Siddiqui, Masood H. - In: International journal of Indian culture and business … 15 (2017) 3, pp. 255-277
Persistent link: https://www.econbiz.de/10011867249
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Fantasy millionaires : identifying at-risk consumers based on motivation
Drayer, Joris; Dwyer, Brendan; Shapiro, Stephen L. - In: Journal of sport management : the official journal of … 33 (2019) 1, pp. 37-49
Persistent link: https://www.econbiz.de/10011996197