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Sensory marketing on customers' satisfaction : a tale from the second largest coffee exporter
Duy Linh Bui; Huy Hoang Nguyen - In: International journal of economics and business … 23 (2022) 1, pp. 35-55
Persistent link: https://www.econbiz.de/10012695406
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Time to pay attention to attention : using attention-based process traces to better understand consumer decision-making
Mormann, Milica; Griffiths, Tom; Janiszewski, Chris A.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 381-392
Persistent link: https://www.econbiz.de/10012417692
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What I see is what I want : top-down attention biasing choice behavior
Vriens, Marco; Vidden, Chad; Schomaker, Judith - In: Journal of business research : JBR 111 (2020), pp. 262-269
Persistent link: https://www.econbiz.de/10012237810
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Sight : the last bastion of the brick and morter retailer to survive?
Nell, Corinne; Wiid, Jan - In: International business and economics research journal 13 (2014) 1, pp. 125-136
Persistent link: https://www.econbiz.de/10010251650
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Factors influencing food consumption satisfaction and purchase decisions of restaurant consumers
Maziriri, Eugine Tafadzwa; Rukuni, Tarisai Fritz; … - In: Cogent business & management 8 (2021) 1, pp. 1-27
This research examined how multi-sensory dimensions like sight, sound, and smell would influence customer attitudes … of restaurant food consumption behaviour. This area has little research attention in developing African countries like …
Persistent link: https://www.econbiz.de/10012628374
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The bottled water market and consumer behavior
Pllana, Mustafe; Qosa, Arbenita - In: International journal of sustainable economies … 7 (2018) 1, pp. 35-45
Persistent link: https://www.econbiz.de/10011927916
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The effect of physical possession on preference for product warranty
Chark, Robin; Muthukrishnan, A. V. - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 424-425
Persistent link: https://www.econbiz.de/10010223377
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Too exciting to fail, too sincere to succeed : the effects of brand personality on sensory disconfirmation
Sundar, Aparna; Noseworthy, Theodore J. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 44-67
Persistent link: https://www.econbiz.de/10011521911
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What a feeling! : touching sexually laden stimuli makes women seek rewardness
Festjens, Anouk; Bruyneel, Sabrina; Dewitte, Siegfried - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 387-393
Persistent link: https://www.econbiz.de/10010403206
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Observing product touch : the vicarious haptic effect in digital marketing and virtual reality
Luangrath, Andrea Webb; Peck, Joann; Hedgcock, William; … - In: Journal of marketing research 59 (2022) 2, pp. 306-326
Persistent link: https://www.econbiz.de/10013258020