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Konsumentenverhalten
Italien
63,112
Italy
40,959
Panel
18,761
Panel study
17,805
Brand management
17,495
Markenführung
17,081
Regionales Cluster
11,304
Regional cluster
11,207
Theorie
10,879
Theory
10,587
Schätzung
9,714
Deutschland
9,579
Estimation
9,242
Consumer behaviour
8,458
Germany
8,243
Betriebliche Standortwahl
7,667
Firm location choice
7,389
Markenimage
7,135
Brand image
7,050
panel data
5,472
Brand
5,294
Markenartikel
5,293
Cluster analysis
4,997
Frankreich
4,903
EU-Staaten
4,809
EU countries
4,678
USA
4,605
Clusteranalyse
4,545
Großbritannien
4,484
Welt
4,434
United States
4,361
World
4,336
France
3,999
United Kingdom
3,899
Innovation
3,879
Wirtschaftswachstum
3,703
Economic growth
3,521
Panel data
3,094
Industrie
3,026
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Online availability
All
Undetermined
4,305
Free
1,357
Type of publication
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Article
6,900
Book / Working Paper
1,472
Journal
2
Type of publication (narrower categories)
All
Article in journal
6,460
Aufsatz in Zeitschrift
6,460
Aufsatz im Buch
427
Book section
427
Graue Literatur
229
Non-commercial literature
229
Working Paper
205
Arbeitspapier
189
Hochschulschrift
177
Thesis
136
Conference paper
67
Konferenzbeitrag
67
Collection of articles of several authors
63
Sammelwerk
63
Reprint
54
Aufsatzsammlung
47
Case study
27
Fallstudie
27
Konferenzschrift
24
Conference proceedings
11
Bibliografie enthalten
8
Bibliography included
8
Collection of articles written by one author
6
Handbook
6
Handbuch
6
Sammlung
6
Ratgeber
5
Festschrift
4
Guidebook
4
Lehrbuch
4
Market information
4
Marktinformation
4
Systematic review
4
Übersichtsarbeit
4
Statistik
3
Textbook
3
Glossar enthalten
2
Glossary included
2
Interview
2
Statistics
2
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Language
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English
7,974
German
361
Italian
35
French
6
Polish
3
Russian
1
Author
All
Phau, Ian
33
Loureiro, Sandra Maria Correia
32
Melewar, T. C.
25
Han, Heesup
24
Ko, Eunju
24
Sarkar, Abhigyan
23
Bang, Nguyen
21
Diamantopoulos, Adamantios
21
Keller, Kevin Lane
21
Dawes, John
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Wiedmann, Klaus-Peter
17
Bronnenberg, Bart J.
16
Martínez-López, Francisco J.
16
Khan, Imran
15
Pelsmacker, Patrick de
15
Valette-Florence, Pierre
15
Christodoulides, George
14
Dubé, Jean-Pierre
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Septianto, Felix
14
De Chernatony, Leslie
13
Dens, Nathalie
13
Huber, Frank
13
Park, C. Whan
13
Romaniuk, Jenni
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Bagozzi, Richard P.
12
Casidy, Riza
12
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Springer Fachmedien Wiesbaden
12
National Bureau of Economic Research
10
Information Resources Management Association
6
American Marketing Association
3
Verlag Dr. Kovač
3
Centro studi investimenti sociali
2
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
Robert Schuman Centre for Advanced Studies
2
Trinity College Dublin / Department of Economics
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Center for Economic Research <Tilburg>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Doxa Istituto per le richerche statistische e l'analisi dell'opinione pubblica
1
E-St_372t Srl <Bologna>
1
Erasmus Research Institute of Management
1
Fakta Instituttet for Markedsforskning og Meningsmåling
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft Sozialwissenschaftlicher Infrastruktureinrichtungen
1
Gesellschaft der Marktforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institut für Markt- und Meinungsforschung
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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Published in...
All
Journal of business research : JBR
421
The journal of product & brand management
285
The journal of brand management : an international journal
275
Journal of retailing and consumer services
273
Psychology & marketing
93
European journal of marketing : EJM
85
Asia Pacific journal of marketing and logistics
84
International journal of hospitality management
75
Journal of marketing communications
73
Journal of strategic marketing
63
Journal of international consumer marketing
62
International journal of advertising : the review of marketing communications
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Marketing intelligence & planning
60
Journal of promotion management : innovations in planning and applied research
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
Marketing letters : a journal of research in marketing
55
International journal of consumer studies
54
International journal of internet marketing and advertising : IJIMA
51
SpringerLink / Bücher
51
Journal of fashion marketing and management
50
Journal of marketing management : MM
50
International marketing review
49
Journal of marketing
49
Journal of promotion management : JPM
48
Journal of the Academy of Marketing Science
48
The journal of consumer marketing
47
Cogent business & management
45
Journal of global marketing
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
International journal of retail & distribution management
40
The IUP journal of brand management : IJBRM
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
International journal of contemporary hospitality management
36
Journal of international marketing
36
Journal of Islamic marketing
35
Journal of travel and tourism marketing
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
Journal of food products marketing
34
Journal of retailing
34
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Source
All
ECONIS (ZBW)
8,354
EconStor
17
BASE
2
OLC EcoSci
1
Showing
1
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10
of
8,374
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articles prioritized
date (newest first)
date (oldest first)
1
Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions
Azar, Salim L.
;
Machado, Joana César
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 153-178
Persistent link: https://www.econbiz.de/10011459520
Saved in:
2
A bibliometric analysis of the global
branding
literature and a research agenda
Chabowski, Brian R.
;
Samiee, Saeed
;
Hult, G. Tomas M.
- In:
Journal of international business studies : JIBS ; an …
44
(
2013
)
6
,
pp. 622-634
Persistent link: https://www.econbiz.de/10009782821
Saved in:
3
Traits and peculiarities of different brand hate behaviours
Curina, Ilaria
;
Francioni, Barbara
;
Cioppi, Marco
; …
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 227-246
Persistent link: https://www.econbiz.de/10012515820
Saved in:
4
Identifying new segments from a global
branding
perspective : a three-country study
Palazzo, Maria
;
Vollero, Agostino
;
Siano, Alfonso
- In:
Journal of marketing analytics : JMA
4
(
2016
)
4
,
pp. 159-171
Persistent link: https://www.econbiz.de/10011662895
Saved in:
5
Profiling consumers of private label brands in virtual retail environment : a cluster analytic approach
Kumar, Sumit
;
Chandra, Bibhas
- In:
International journal of electronic marketing and …
10
(
2019
)
1
,
pp. 26-44
Persistent link: https://www.econbiz.de/10012036980
Saved in:
6
Segmenting brands' social network site (SnS) consumers : a four-country study
Andrews, Lynda
;
Bianchi, Constanza
;
Wiese, Melanie
; …
- In:
Journal of international consumer marketing
31
(
2019
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012200689
Saved in:
7
Segmenting consumers based on their evaluation of local, global and glocal brands
López-Lomelí, Miguel Ángel
;
Alarcón-del-Amo, …
- In:
Journal of international consumer marketing
31
(
2019
)
5
,
pp. 395-407
Persistent link: https://www.econbiz.de/10012200790
Saved in:
8
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
9
Chinese consumers' brand personality perceptions of tourism real estate firms
Liu, Zhihong
;
Huang, Songshan
;
Hallak, Rob
;
Liang, Mingzhu
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 310-326
Persistent link: https://www.econbiz.de/10011418431
Saved in:
10
Exploring brand masculine patterns : moving beyond monolithic masculinity
Azar, Salim L.
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 502-512
Persistent link: https://www.econbiz.de/10010225089
Saved in:
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