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Konsumentenverhalten
Social Web
20,848
Social web
20,817
Online-Marketing
13,264
Internet marketing
13,148
Consumer behaviour
7,732
Krisenmanagement
5,771
Standort
5,483
Crisis management
5,277
Electronic Commerce
3,373
E-commerce
3,169
Deutschland
2,977
Viral marketing
2,892
Virales Marketing
2,890
Online-Handel
2,813
Online retailing
2,809
Beziehungsmarketing
2,808
Relationship marketing
2,805
Soziales Netzwerk
2,542
Brand management
2,441
Markenführung
2,441
Social network
2,360
Internet
2,344
Werbewirkung
2,264
Advertising effects
2,254
Germany
2,235
Advertising
1,938
Werbung
1,935
Digitalisierung
1,868
Location
1,843
USA
1,842
Social media
1,800
Digitization
1,796
United States
1,765
Mobile application
1,763
Mobile Anwendung
1,749
social media
1,706
Social impact
1,694
Theorie
1,646
Theory
1,610
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Online availability
All
Undetermined
4,432
Free
1,356
Type of publication
All
Article
6,505
Book / Working Paper
1,214
Type of publication (narrower categories)
All
Article in journal
6,084
Aufsatz in Zeitschrift
6,084
Aufsatz im Buch
414
Book section
414
Graue Literatur
206
Non-commercial literature
206
Working Paper
158
Arbeitspapier
155
Hochschulschrift
106
Conference paper
66
Konferenzbeitrag
66
Aufsatzsammlung
64
Collection of articles of several authors
63
Sammelwerk
63
Thesis
51
Konferenzschrift
39
Case study
16
Fallstudie
16
Collection of articles written by one author
12
Sammlung
12
Conference proceedings
9
Guidebook
6
Lehrbuch
6
Ratgeber
6
Amtsdruckschrift
4
Government document
4
Handbook
3
Handbuch
3
Reprint
3
Textbook
3
Festschrift
2
Market information
2
Marktinformation
2
Abstract
1
Advisory report
1
Article
1
Aufgabensammlung
1
Ausstellungskatalog
1
Bibliografie
1
Bibliografie enthalten
1
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Language
All
English
7,527
German
191
French
2
Polish
2
Czech
1
Spanish
1
Author
All
Dwivedi, Yogesh Kumar
21
Filieri, Raffaele
20
Flavián Blanco, Carlos
17
Ghose, Anindya
17
Hollebeek, Linda D.
16
Law, Chun Hung Roberts
16
Loureiro, Sandra Maria Correia
15
Martínez-López, Francisco J.
15
Rita, Paulo
14
Usman, Osly
14
Casaló, Luis V.
13
Ko, Eunju
13
Akram, Umair
12
Gázquez-Abad, Juan Carlos
12
Rana, Nripendra P.
12
Reijmersdal, Eva A. van
12
Stephen, Andrew T.
12
Bigné Alcañiz, J. Enrique
11
Bilgihan, Anil
11
Chakraborty, Debarun
11
Pauwels, Koen
11
Ruiz Mafe, Carla
11
Seo, Yuri
11
Ahuja, Vandana
10
Lim, Weng Marc
10
Liébana-Cabanillas, Francisco
10
Malthouse, Edward C.
10
Mohd Suki, Norazah
10
Okumus, Fevzi
10
Prashar, Sanjeev
10
Ranfagni, Silvia
10
Rather, Raouf Ahmad
10
Ruyter, Ko de
10
Sohail, M. Sadiq
10
Urban, Glen L.
10
Veloutsou, Cleopatra
10
Wu, Luorong
10
Braun, Michael
9
Choi, Jeonghye
9
Conduit, Jodie
9
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Institution
All
Springer Fachmedien Wiesbaden
15
American Marketing Association
11
Deutscher Dialogmarketing Verband
9
National Bureau of Economic Research
6
IGI Global
5
Information Resources Management Association
5
Universität Mannheim
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
OECD
3
Technische Universität Braunschweig
3
Edward Elgar Publishing
2
RWTH Aachen
2
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Books on Demand GmbH <Norderstedt>
1
Campus Verlag
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Erdwissenschaftliches Forschungs- und Informationszentrum der ETH Zürich
1
Eric Cuvillier <Firma>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
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Published in...
All
Journal of business research : JBR
323
Journal of retailing and consumer services
305
International journal of internet marketing and advertising : IJIMA
155
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
96
Journal of marketing communications
95
International journal of advertising : the review of marketing communications
88
International journal of electronic marketing and retailing : IJEMR
76
International journal of hospitality management
76
Technological forecasting & social change : an international journal
76
Journal of internet commerce
73
The journal of product & brand management
70
Journal of promotion management : innovations in planning and applied research
69
Psychology & marketing
61
International journal of consumer studies
59
Electronic commerce research
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Tourism management : research, policies, practice
54
Journal of travel and tourism marketing
53
Journal of electronic commerce research : JECR
52
Marketing intelligence & planning
52
Information systems research : ISR
51
Cogent business & management
49
The journal of brand management : an international journal
49
International journal of technology marketing : IJTMkt
47
Journal of management information systems : JMIS
46
International journal of business information systems : IJBIS
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Journal of marketing
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
Management science : journal of the Institute for Operations Research and the Management Sciences
44
International journal of contemporary hospitality management
41
Asia Pacific journal of marketing and logistics
40
Journal of advertising research
40
Journal of hospitality marketing & management
39
Journal of marketing management : MM
39
Young consumers : insight and ideas for responsible marketers
38
International journal of advertising : the quarterly review of marketing communications
37
International journal of electronic commerce : IJEC
36
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Source
All
ECONIS (ZBW)
7,713
EconStor
4
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
Showing
1
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10
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7,719
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date (oldest first)
1
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
2
Knowledge sharing and social technology acceptance model : promoting local events and festivals through Facebook
Lee, Woojin
;
Paris, Cody Morris
- In:
Tourism analysis : an interdisciplinary tourism & …
18
(
2013
)
4
,
pp. 457-469
Persistent link: https://www.econbiz.de/10010206943
Saved in:
3
User engagement in festival virtual brand communities : the cases of Sónar and Primavera Sound (Barcelona)
Garay Tamajón, Luis Alfonso
;
Pérez, Soledad Morales
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 300-327
Persistent link: https://www.econbiz.de/10012201355
Saved in:
4
Temporal pattern of communication : messaging within a mobile social networking app
Wang, Qinghua
;
Zhu, Yan
- In:
Journal of electronic commerce in organizations : the …
12
(
2014
)
4
,
pp. 57-68
Persistent link: https://www.econbiz.de/10010506932
Saved in:
5
Marketing-tech - essays on personlized advertising and voice assistants
Fuhrmann, Eva-Cosmea
-
2021
Persistent link: https://www.econbiz.de/10012602231
Saved in:
6
Measuring the impact of crowdsourcing features on mobile app user engagement and retention : a randomized field experiment
Gu, Zhuojun
;
Bapna, Ravi
;
Chang, Jason Oliver
;
Gupta, Alok
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1297-1329
Persistent link: https://www.econbiz.de/10012887599
Saved in:
7
The online target advertising design model : a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of...
Idemudia, Efosa C.
- In:
International journal of information technology and …
15
(
2016
)
3
,
pp. 195-226
Persistent link: https://www.econbiz.de/10011719661
Saved in:
8
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun
;
Baek, Tae Hyun
;
Kim, Youn-Kyung
;
Yoo, Kyunga
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
Saved in:
9
There's an app for that! : understanding the drivers of mobile application downloads
Gokgoz, Zeynep Aydin
;
Ataman, M. Berk
;
Bruggen, Gerrit …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 423-437
Persistent link: https://www.econbiz.de/10012435342
Saved in:
10
Love unshackled : identifying the effect of mobile app adoption in online dating
Jung, Jaehwuen
;
Bapna, Ravi
;
Ramaprasad, Jui
;
Umyarov, …
- In:
Management information systems : mis quarterly
43
(
2019
)
1
,
pp. 47-72
Persistent link: https://www.econbiz.de/10011999789
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