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Perceived guest house brand value : the influence of web interactivity on brand image and brand awareness

Matikiti-Manyevere, Rosemary; Roberts-Lombard, Mornay; … - In: Journal of promotion management : innovations in … 27 (2021) 2, pp. 250-277

Persistent link: https://www.econbiz.de/10012423611

Perceived ease of use : examining its influence on personal use of the tax e-filling system

Mpinganjira, Mercy - In: International journal of innovation and technology … 12 (2015) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10010532970

An investigation of perceived service quality in online shopping : a hierarchical approach

Mpinganjira, Mercy - In: The journal of applied business research 31 (2015) 1, pp. 115-129

Persistent link: https://www.econbiz.de/10010502654

An investigation of customer attitude towards online stores

Mpinganjira, Mercy - In: African journal of science, technology, innovation & … 8 (2016) 5/6, pp. 447-456

Persistent link: https://www.econbiz.de/10011723672

Understanding online repeat purchase intentions : a relationship marketing perspective

Mpinganjira, Mercy - In: Management : journal of contemporary management issues 19 (2014) 2, pp. 117-135

This study investigates online customers’ repeat purchase intentions from a relationship marketing perspective. Data was collected from 201 online customers from Gauteng, South Africa, using a structured questionnaire. The findings show that online repeat purchase intentions are strongly...

Persistent link: https://www.econbiz.de/10011455489

Consumer behaviour : South African psychology and marketing applications

Mpinganjira, Mercy (ed.); Dos Santos, Maria A. O. (ed.); … - 2014 - Second impression

Persistent link: https://www.econbiz.de/10011488930

Online store loyalty : an investigation of drivers and outcomes

Mpinganjira, Mercy - In: Journal of electronic commerce in organizations : the … 13 (2015) 4, pp. 55-73

Persistent link: https://www.econbiz.de/10011446139

Examining the impact of value-driven social media content strategies and product type on social media behavioural engagement : evidence from Nigeria

Izogo, Ernest Emeka; Eze, Austin Chinonso; Mpinganjira, … - In: Digital Business in Africa : Social Media and Related …, (pp. 97-126). 2022

Persistent link: https://www.econbiz.de/10013282693

Somewhat pushy but effective : the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products

Izogo, Ernest Emeka; Mpinganjira, Mercy - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 365-383

Persistent link: https://www.econbiz.de/10013286431

Ethics of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands

Mpinganjira, Mercy; Maduku, Daniel K. - In: Journal of business research : JBR 95 (2019), pp. 464-478

Persistent link: https://www.econbiz.de/10011980256