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Konsumentenverhalten
Niederlande
38,799
Netherlands
24,347
Werbung
13,854
Advertising
11,323
Werbewirkung
7,989
Advertising effects
7,763
Deutschland
5,355
Consumer behaviour
5,342
Germany
4,027
Theorie
3,238
Großbritannien
3,217
Theory
3,140
USA
3,032
Online-Marketing
2,776
Internet marketing
2,768
United States
2,691
United Kingdom
2,656
Sportveranstaltung
2,498
Frankreich
2,427
Sport event
2,427
France
1,876
Brand management
1,556
Markenführung
1,536
Belgien
1,511
advertising
1,406
Schätzung
1,388
Italien
1,355
Estimation
1,267
Arbeitsmarkt
1,251
Marketing
1,205
Schweden
1,194
Markenimage
1,174
Brand image
1,167
Entrepreneurship
1,141
Vergleich
1,121
Entrepreneurship approach
1,113
EU-Staaten
1,067
Italy
1,059
EU countries
1,050
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Undetermined
2,342
Free
952
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Article
4,009
Book / Working Paper
1,225
Journal
17
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Article in journal
3,779
Aufsatz in Zeitschrift
3,779
Graue Literatur
332
Non-commercial literature
332
Working Paper
278
Arbeitspapier
254
Aufsatz im Buch
218
Book section
218
Hochschulschrift
167
Thesis
133
Collection of articles of several authors
54
Sammelwerk
54
Conference paper
38
Konferenzbeitrag
38
Aufsatzsammlung
30
Konferenzschrift
23
Collection of articles written by one author
15
Sammlung
15
Bibliografie enthalten
12
Bibliography included
12
Case study
12
Fallstudie
12
Lehrbuch
12
Conference proceedings
11
Textbook
11
Reprint
8
Amtsdruckschrift
6
Government document
6
Market information
6
Marktinformation
6
Guidebook
4
Ratgeber
4
Bibliografie
3
Festschrift
2
Glossar enthalten
2
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2
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1
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1
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1
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1
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English
4,992
German
247
Dutch
12
French
3
Russian
3
Polish
2
Arabic
1
Bulgarian
1
Norwegian
1
Portuguese
1
Spanish
1
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1
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Author
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Septianto, Felix
31
Gierl, Heribert
26
Pelsmacker, Patrick de
26
Dens, Nathalie
22
Eisend, Martin
20
Jonker, Nicole
18
Diehl, Sandra
17
Kooreman, Peter
17
Taylor, Charles Raymond
15
Pauwels, Koen
14
Yoon, Sukki
14
Boerman, Sophie C.
13
Esch, Franz-Rudolf
13
Muehling, Darrel D.
13
Reijmersdal, Eva A. van
13
Wilbur, Kenneth C.
13
Wu, Linwan
13
Dahlén, Micael
12
Huber, Frank
12
Hudders, Liselot
12
Kapteyn, Arie
12
Kosse, Anneke
12
Choi, Yung Kyun
11
Dodoo, Naa Amponsah
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Naderer, Brigitte
11
Rosengren, Sara
11
Soetevent, Adriaan R.
11
Stafford, Marla Royne
11
Torres, Ivonne M.
11
Bellman, Steven
10
Bijmolt, Tammo H. A.
10
Chan, Kara
10
Evans, Nathaniel J.
10
Funk, Daniel C.
10
Ko, Yong Jae
10
Smit, Edith G.
10
Terlutter, Ralf
10
Zúñiga, Miguel Ángel
10
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National Bureau of Economic Research
13
Axel-Springer-Verlag
8
Springer Fachmedien Wiesbaden
7
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Erasmus Research Institute of Management
2
IGI Global
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Bundeskammer für Arbeiter und Angestellte
1
Center for Economic Research <Tilburg>
1
Chambre de commerce et d'industrie de Paris
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Doxa Istituto per le richerche statistische e l'analisi dell'opinione pubblica
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Fakta Instituttet for Markedsforskning og Meningsmåling
1
Forschungsgruppe Konsum und Verhalten
1
Forschungsinstitut zur Zukunft der Arbeit
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Gesellschaft der Marktforschung
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
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Published in...
All
Journal of business research : JBR
166
International journal of advertising : the review of marketing communications
156
Journal of marketing communications
144
International journal of advertising : the quarterly review of marketing communications
102
Journal of advertising research
96
Journal of retailing and consumer services
83
Journal of promotion management : JPM
74
Journal of promotion management : innovations in planning and applied research
71
Psychology & marketing
67
International journal of internet marketing and advertising : IJIMA
61
Journal of advertising : official publication of the American Academy of Advertising
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Marketing letters : a journal of research in marketing
46
Journal of advertising
44
Journal of marketing research : JMR
42
Sport marketing quarterly : preferred journal of the Sport Marketing Association
42
European journal of marketing : EJM
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of sport management : the official journal of the North American Society of Sport Management
36
Marketing intelligence & planning
36
International journal of sports marketing & sponsorship
34
Journal of current issues and research in advertising : JCIRA
34
The journal of product & brand management
34
Asia Pacific journal of marketing and logistics
32
Health marketing quarterly
32
The journal of brand management : an international journal
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
European Sport management quarterly : ESMQ
27
The journal of consumer marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of marketing
26
European journal of marketing
25
International journal of hospitality management
25
International journal of sport management and marketing : IJSMM
25
Journal of current issues and research in advertising
25
Marketing : ZFP ; journal of research and management
25
Young consumers : insight and ideas for responsible marketers
25
Journal of sports economics
24
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Source
All
ECONIS (ZBW)
5,223
EconStor
26
OLC EcoSci
2
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1
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1
The effectiveness of
advertising
embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
2
Effects of Super Bowl
advertising
on online brand search : ten years of insights from 2011 to 2020
Li, Dan
;
Watanabe, Nicholas Masafumi
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 841-854
Persistent link: https://www.econbiz.de/10013370506
Saved in:
3
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
4
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
5
Super bowl XLVII TV
advertising
in the USA : male and female impressions among college students
Akcay, Okan
;
Dalgin, M. Halim
- In:
Eurasian business review
6
(
2016
)
1
,
pp. 25-36
Super Bowl
Advertising
among college students to determine what characteristics of the ads were significant what …
Persistent link: https://www.econbiz.de/10011631620
Saved in:
6
The impact of brand-event fit in virtual
advertising
on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
7
Ad nauseam? : sports fans' acceptance of commercial messages during televised sporting events
Levin, Aron
;
Cobbs, Joe
;
Beasley, Fred
;
Manolis, Chris
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
4
,
pp. 193-202
Persistent link: https://www.econbiz.de/10010257031
Saved in:
8
Advertising
's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
9
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
Saved in:
10
And now a word from our sponsor : do consumers perceive
advertising
on traditional television and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
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