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Konsumentenverhalten
Consumer behaviour
80,779
Relationship marketing
25,611
Beziehungsmarketing
25,604
Electronic Commerce
24,069
E-commerce
21,103
Erfolgsfaktor
17,742
Success factor
15,702
Theorie
13,444
Theory
13,408
Online-Handel
11,433
Online retailing
11,431
Deutschland
10,798
Germany
10,176
Brand management
8,639
Markenführung
8,637
Customer satisfaction
8,316
Kundenzufriedenheit
8,287
Social Web
7,401
Social web
7,401
USA
7,324
Markenimage
7,176
Brand image
7,144
United States
7,107
Online-Marketing
6,813
Internet marketing
6,758
Service quality
6,721
Dienstleistungsqualität
6,718
Internet
6,516
Einzelhandel
5,574
Retail trade
5,433
Brand
4,625
Markenartikel
4,619
Marketingmanagement
4,598
Marketing management
4,523
Werbewirkung
3,872
Advertising effects
3,837
Vertrauen
3,759
Confidence
3,715
Experiment
3,713
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18,385
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56,164
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24,399
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125
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50,923
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5,988
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5,982
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2,363
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1,707
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1,047
Sammelwerk
1,047
Aufsatzsammlung
638
Conference paper
548
Konferenzbeitrag
548
Bibliografie enthalten
337
Bibliography included
337
Collection of articles written by one author
296
Sammlung
296
Konferenzschrift
294
Case study
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Fallstudie
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Lehrbuch
227
Textbook
194
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182
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158
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158
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153
Statistik
71
Systematic review
69
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69
Statistics
62
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52
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51
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51
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50
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Han, Heesup
121
Belk, Russell W.
113
Mattila, Anna S.
101
Grunert, Klaus G.
93
Lusk, Jayson L.
83
Phau, Ian
83
Gierl, Heribert
79
Huber, Frank
79
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
71
Khare, Arpita
69
Nayga, Rodolfo M.
69
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Agarwal, Sumit
65
Foxall, Gordon R.
64
Stavins, Joanna
63
Wansink, Brian
63
Paul, Justin
61
Jang, Soocheong
58
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Ko, Eunju
55
Laroche, Michel
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Kim, Jungkeun
52
Hollebeek, Linda D.
51
Krishna, Aradhna
51
Rock, Bram de
51
Thøgersen, John
51
Walsh, Gianfranco
51
Rajagopal
50
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National Bureau of Economic Research
521
Springer Fachmedien Wiesbaden
86
OECD
52
American Marketing Association
34
International Energy Agency
30
IGI Global
28
Edward Elgar Publishing
21
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Information Resources Management Association
19
Institut für Demoskopie Allensbach
18
Nordic Council of Ministers
16
Friedrich-Schiller-Universität Jena
15
INSEAD
14
Universität Mannheim
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RWTH Aachen
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Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Nomos Verlagsgesellschaft
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
7
Erasmus Research Institute of Management
7
Organisation for Economic Co-operation and Development
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
Trinity College Dublin / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
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Journal of business research : JBR
1,980
Journal of retailing and consumer services
1,967
International journal of hospitality management
787
International journal of consumer studies
761
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
520
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
381
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
334
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Tourism management : research, policies, practice
318
Journal of marketing management : MM
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of marketing communications
302
Cogent business & management
297
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
281
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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ECONIS (ZBW)
80,677
EconStor
8
USB Cologne (EcoSocSci)
2
RePEc
1
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1
An examination of antecedents of conversion rates of e-commerce retailers
Gudigantala, Naveen
;
Bicen, Pelin
;
Eom, Mike Tae-in
- In:
Management research review
39
(
2016
)
1
,
pp. 82-114
Persistent link: https://www.econbiz.de/10011535915
Saved in:
2
Ranking of critical success factors for online retailing by TOPSIS approach
Singh, Shaina
;
Singh, Rajesh K.
;
Seth, Nitin
- In:
International journal of productivity and quality …
21
(
2017
)
3
,
pp. 359-374
Persistent link: https://www.econbiz.de/10011751226
Saved in:
3
Developing and validating a physical product e-tailing systems success model
Wang, Yi-Shun
;
Lin, Shin-jeng
;
Li, Ci-Rong
;
Tseng, Timmy H.
- In:
Information technology and management
19
(
2018
)
4
,
pp. 245-257
Persistent link: https://www.econbiz.de/10011957548
Saved in:
4
Critical success factors in e-marketing adoption and implementation among the fast-moving consumer goods retailers in Zimbabwe
Masengu, Reason
;
Prinsloo, JJ
;
Pelser, Theuns
- In:
Management : journal of contemporary management issues
26
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10013502490
Saved in:
5
A literature review of customer behaviour patterns on e-commerce websites using an eye tracker
Kamangar, Arash
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10012299471
Saved in:
6
Determinants of an organization's website ease of use : the moderating role of product tangibility
Aljukhadar, Muhammad
;
Senecal, Sylvain
- In:
Journal of organizational computing and electronic commerce
25
(
2015
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011398649
Saved in:
7
Customers' online shopping preferences in mass customization
Aichner, Thomas
;
Coletti, Paolo
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10010256418
Saved in:
8
In CARSs we trust : how context-aware recommendations affect customers’ trust and other business performance measures of recommender systems
Panniello, Umberto
;
Gorgoglione, Michele
;
Tuzhilin, …
- In:
Information systems research : ISR
27
(
2016
)
1
,
pp. 182-196
Persistent link: https://www.econbiz.de/10011460186
Saved in:
9
Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory
Roy, Sanjit Kumar
;
Butaney, Gul
;
Sekhon, Harjit
; …
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 494-512
Persistent link: https://www.econbiz.de/10010489692
Saved in:
10
An algorithm for identifying loyal customers in C2C electronic commerce models
Ansari, Azarnoush
;
Sanayei, Ali
- In:
International journal of productivity and quality …
31
(
2020
)
1
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012516261
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