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Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
Bianchi, Enrique Carlos (ed.);  … - 2023
, and Sustainability: The Case of Meliá Hotels International in Magaluf, Spain -- CASE 2. Green is in Fashion: Eco … Rewarded for Recycling? With Reciclos You Can! -- CASE 5. Lesspack: A Project Helping Planet Sustainability -- CASE 6 …: Neptuno Pumps – Innovation that Flows -- PART IV: SUSTAINABLE MULTINATIONAL ENTERPRISES -- CASE 10. YPF Sustainability …
Persistent link: https://www.econbiz.de/10014312144
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Unternehmenskommunikation zur Förderung des nachhaltigen Konsums
Fricke, Vera; Schrader, Ulf - In: Sustainable Marketing Management : Grundlagen und Cases, (pp. 205-226). 2014
Persistent link: https://www.econbiz.de/10010476276
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The role of desire in understanding intentions to drink responsibly : an application of the Model of Goal-Directed Behaviour
Fry, Marie-Lousie; Dreenan, Judy; Previte, Josephine; … - In: Journal of marketing management : MM 30 (2014) 5/6, pp. 551-570
Persistent link: https://www.econbiz.de/10010376927
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Message framing effects on sustainable consumer behaviour : a systematic review and future research directions for social marketing
Florence, Emma Shaozhen; Fleischman, David; Mulcahy, Rory; … - In: Journal of social marketing : JSOCM 12 (2022) 4, pp. 623-652
Persistent link: https://www.econbiz.de/10013440646
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Rescuing unwanted household goods : moving towards a circular economy
Chad, Paul - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 4, pp. 279-293
Persistent link: https://www.econbiz.de/10014381385
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Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross; Jones, Sandra; Barrie, Lance; Gilchrist, Heidi - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
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Theoretical background : responsible consumption and sustainability : corporate social responsibility, social marketing, and behavioral economic approaches
Bianchi, Enrique; Vazquez Burguete, Jose Luis; … - In: Responsible Consumption and Sustainability : Case …, (pp. 1-29). 2023
Persistent link: https://www.econbiz.de/10014320584
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Friends or foes : group influence effects on moderate drinking behaviors
Previte, Josephine; Fry, Marie-Louise; Drennan, Judy; … - In: Journal of business research : JBR 68 (2015) 10, pp. 2146-2154
Persistent link: https://www.econbiz.de/10011373100
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Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour
Previte, Josephine; Russell-Bennett, Rebekah; Parkinson, Joy - In: International journal of consumer studies 39 (2015) 1, pp. 12-24
Persistent link: https://www.econbiz.de/10011296983
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A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya; Kazi, Roshan; Dass, Rahul; Mishra, Mahima - In: International journal of management & enterprise … 22 (2023) 2, pp. 91-109
Persistent link: https://www.econbiz.de/10014316643