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Chen, Lin
3
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Huang, Zhen
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Calantone, Roger J.
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Omega : the international journal of management science
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Frontiers of business research in China : selected publications from Chinese universities
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
10
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1
How social presence influences consumer purchase intention in live video commerce : the mediating role of immersive experience and the moderating role of positive emotions
Huang, Zhen
;
Zhu, Yidan
;
Hao, Andy
;
Deng, Jia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 493-509
Persistent link: https://www.econbiz.de/10014313535
Saved in:
2
Conspicuous consumption in emerging market : the case of Chinese migrant workers
Huang, Zhen
;
Wang, Cheng Lu
- In:
Journal of business research : JBR
86
(
2018
),
pp. 366-373
Persistent link: https://www.econbiz.de/10011855361
Saved in:
3
Do "little emperors" get more than "little empresses"? : boy-girl gender discrimination as evidenced by consumption behavior of Chinese households
Chen, Lin
;
Chen, Yuxin
;
Chiang, Jeongwen
;
Zhang, Yufei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1123-1146
Persistent link: https://www.econbiz.de/10012796460
Saved in:
4
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
Saved in:
5
Innovation uncertainty, new product press timing and strategic consumers
Hao, Zhaowei
;
Qi, Wei
;
Gong, Tianxiao
;
Chen, Lihua
; …
- In:
Omega : the international journal of management science
89
(
2019
),
pp. 122-135
Persistent link: https://www.econbiz.de/10012118621
Saved in:
6
The crowding-out effect of elderly support expenditure on household consumption from the perspective of population aging : evidence from China
Huo, Congjia
;
Xiao, Guoan
;
Chen, Lingming
- In:
Frontiers of business research in China : selected …
15
(
2021
)
1
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012595092
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7
Optimal pricing strategy under trade-in program in the presence of strategic consumers
Liu, Jingchen
;
Zhai, Xin
;
Chen, Lihua
- In:
Omega : the international journal of management science
84
(
2018
),
pp. 1-17
Persistent link: https://www.econbiz.de/10011993123
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8
Information search and product returns across mobile and traditional online channels
Zhang, Yufei
;
Voorhees, Clay M.
;
Chen, Lin
;
Chiang, Jeongwen
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
Saved in:
9
Feeling present matters : effects of social presence on live-streaming workout courses' purchase intention
Hou, Jiayi
;
Han, Boya
;
Chen, Long
;
Zhang, Ke
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10014334402
Saved in:
10
Do consumers prefer sad faces on eco-friendly products? : how facial expressions on green products in advertisements influence purchase intentions
Zhang, Ke
;
Wang, Siqi
;
Yang, Huan
;
Chen, Long
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 274-289
Persistent link: https://www.econbiz.de/10014375188
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