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Konsumentenverhalten
Consumer behaviour
83,551
Theorie
11,465
Theory
11,251
Relationship marketing
9,275
Beziehungsmarketing
9,246
Brand management
7,657
Risikopräferenz
7,636
Markenführung
7,616
Risk attitude
7,477
Brand image
6,824
Markenimage
6,774
USA
5,998
Customer satisfaction
5,975
Kundenzufriedenheit
5,815
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5,731
Online-Handel
5,675
Online retailing
5,666
Deutschland
5,436
Experiment
5,375
Germany
5,035
Social Web
4,973
Social web
4,971
Service quality
4,826
Meinung
4,787
Dienstleistungsqualität
4,782
Opinion
4,767
Online-Marketing
4,609
Internet marketing
4,598
Brand
4,361
Markenartikel
4,349
Einzelhandel
4,231
Retail trade
4,182
Werbewirkung
3,683
Electronic Commerce
3,676
Advertising effects
3,644
Verbraucherverhalten
3,589
E-commerce
3,570
Emotion
3,427
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3,344
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1,710
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1,047
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636
Conference paper
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Konferenzbeitrag
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296
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Han, Heesup
120
Belk, Russell W.
112
Mattila, Anna S.
101
Grunert, Klaus G.
93
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
79
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
71
Khare, Arpita
69
Nayga, Rodolfo M.
69
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Stavins, Joanna
67
Foxall, Gordon R.
64
Wansink, Brian
63
Paul, Justin
61
Jang, Soocheong
58
Janssen, Maarten C. W.
56
Ko, Eunju
55
Laroche, Michel
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Cherchye, Laurens
52
Kim, Jungkeun
52
Walsh, Gianfranco
52
Hollebeek, Linda D.
51
Krishna, Aradhna
51
Rock, Bram de
51
Thøgersen, John
51
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National Bureau of Economic Research
521
Springer Fachmedien Wiesbaden
86
OECD
52
American Marketing Association
34
International Energy Agency
30
IGI Global
28
Edward Elgar Publishing
20
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Information Resources Management Association
19
Institut für Demoskopie Allensbach
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Nordic Council of Ministers
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Friedrich-Schiller-Universität Jena
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INSEAD
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Universität Mannheim
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RWTH Aachen
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Österreichisches Institut für Wirtschaftsforschung
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Christian-Albrechts-Universität zu Kiel
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Nomos Verlagsgesellschaft
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Axel-Springer-Verlag
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Centro studi investimenti sociali
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European University Institute / Department of Economics
8
Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
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Erasmus Research Institute of Management
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Organisation for Economic Co-operation and Development
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Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
Trinity College Dublin / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
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Journal of business research : JBR
1,980
Journal of retailing and consumer services
1,929
International journal of hospitality management
786
International journal of consumer studies
761
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
520
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
381
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Tourism management : research, policies, practice
318
Journal of marketing management : MM
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of marketing communications
302
Cogent business & management
297
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
SpringerLink / Bücher
281
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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ECONIS (ZBW)
80,441
EconStor
571
OLC EcoSci
43
RePEc
20
USB Cologne (EcoSocSci)
19
BASE
3
ArchiDok
3
USB Cologne (business full texts)
1
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1
Investigation of perceived risks and their outcome variables in the context of robotic restaurants
Hwang, Jinsoo
;
Kim, Heather Markham
;
Kim, Jinkyung Jenny
; …
- In:
Journal of travel and tourism marketing
38
(
2021
)
3
,
pp. 263-281
Persistent link: https://www.econbiz.de/10012514041
Saved in:
2
The effect of perceived risk dimensions on purchase intention : an empirical evidence from Indian private labels market
Bhukya, Ramulu
;
Singh, Sapna
- In:
American journal of business : applying research to …
30
(
2015
)
4
,
pp. 218-230
Persistent link: https://www.econbiz.de/10011516073
Saved in:
3
Direct and indirect effects of perceived risk and website reputation on purchase intention : a mediating role of online trust
Tangmanee, Chatpong
;
Rawsena, Chayanin
-
2016
Persistent link: https://www.econbiz.de/10011588278
Saved in:
4
Effect of perceived value, risk,
attitude
and environmental consciousness on the purchase intention
Souza, Josefer de Lima
;
Tondolo, Vilmar Antonio Gonçalves
- In:
International journal of business environment : IJBE
11
(
2020
)
1
,
pp. 11-31
Persistent link: https://www.econbiz.de/10012199070
Saved in:
5
Why consumers hesitate to shop online : perceived risk and product involvement on Taobao.com
Han, Min Chung
;
Kim, Youjeong
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 24-44
Persistent link: https://www.econbiz.de/10011729454
Saved in:
6
Effect of consumers' perceived risk on relationship marketing for m-shopping in India : the moderated mediation role of demonetisation
Bhat, Ishfaq Hussain
;
Gupta, Shilpi
- In:
Global business & economics review
27
(
2022
)
3
,
pp. 281-302
Persistent link: https://www.econbiz.de/10013453822
Saved in:
7
Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention
Cabeza-Ramírez, L. Javier
;
Sánchez-Cañizares, Sandra …
- In:
Technological forecasting & social change : an …
184
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013547818
Saved in:
8
The influence of perceived risk on purchase intention in e-commerce : systematic review and research agenda
Van Anh Phamthi
;
Nagy, Ákos
;
Ngo, Trung Minh
- In:
International journal of consumer studies
48
(
2024
)
4
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014576032
Saved in:
9
Eat to the beat : musical incongruity resolution in restaurant advertising
Abolhasani, Morteza
;
Golrokhi, Zahra
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
Saved in:
10
Factors influencing customers to use digital banking application in Yogyakarta, Indonesia
Mufarih, Muhammad
;
Jayadi, Riyanto
;
Sugandi, Yovin
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
10
,
pp. 897-907
Persistent link: https://www.econbiz.de/10012671508
Saved in:
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