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Better or worse? : effects of online promotion habits on customer value : an empirical study

Wang, Qian; Chen, Hang - In: Journal of retailing and consumer services 68 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013366323

A reminder in the air : Attention to pollution and the purchase of critical illness insurance

Gao, Feng; Lien, Jaimie W.; Wang, Jun; Wang, Qian; … - 2021

How do environmental conditions influence the purchase of critical illness insurance, and why? The mechanism for any potential relationship between them has substantial welfare and policy implications. Prior literature has found a positive relationship between supplementary health insurance and...

Persistent link: https://www.econbiz.de/10013212058

Ask or infer? : strategic implications of alternative learning approaches in customization

Fay, Scott; Mitra, Deb; Wang, Qiong - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 136-152

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Effectiveness of the "Made in China" TV advertisement : evidence from a survey at an American university

Wang, Qingbin; Sun, Tao; Li, Minghao; Li, Wen; Zou, Yang - In: Journal of Chinese economic and foreign trade studies 6 (2013) 1, pp. 4-18

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Optimal promotional mix and pricing when faced with uncertain product value

Wang, Ruibing; Wang, Qiao; Chiang, Wei-yu Kevin - In: European journal of operational research : EJOR 313 (2024) 2, pp. 637-651

Persistent link: https://www.econbiz.de/10014456616

Predicting user perceived satisfaction and reuse intentions toward Massive Open Online Courses (MOOCs) in the Covid-19 pandemic : an application of the UTAUT model and quality fact...

Wang, Qing; Khan, Muhammad Saqib; Khan, Muhammad Kamran - 2021

Persistent link: https://www.econbiz.de/10012594006

Impact of motivation and technology factors to predict satisfaction and continued intentions toward online courses

Wang, Qing; Khan, Muhammad Saqib - 2021

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Stimulating consumption at low budget : evidence from a large-scale policy experiment amid the COVID-19 pandemic

Liu, Qiao; Shen, Qiaowei; Li, Zhenghua; Chen, Shu - In: Management science : journal of the Institute for … 67 (2021) 12, pp. 7291-7307

Persistent link: https://www.econbiz.de/10012815280

Chatbot or human? : the impact of online customer service on consumers' purchase intentions

Chen, Shili; Li, Xiaolin; Liu, Kecheng; Wang, Xuesong - In: Psychology & marketing 40 (2023) 11, pp. 2186-2200

Persistent link: https://www.econbiz.de/10014432389

Minimalism in capsule hotels : enhancing tourist responses by using minimalistic lifestyle appeals congruent with brand personality

Chen, Siyun; Wei, Haiying - In: Tourism management : research, policies, practice 93 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013366100