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Konsumentenverhalten
Consumer behaviour
85
Emotion
38
Advertising
29
Advertising effects
27
Werbewirkung
27
Brand management
26
Markenführung
26
Werbung
26
Beziehungsmarketing
20
Relationship marketing
20
Luxury goods
19
Luxusgüter
19
Brand image
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Markenimage
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15
Marketingmanagement
15
Customer satisfaction
14
Kundenzufriedenheit
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Markenartikel
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Australia
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Australien
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Innovation
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9
Online-Marketing
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Social Web
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Social web
9
Unternehmenserfolg
9
Innovation management
8
Innovationsmanagement
8
Viral marketing
8
Virales Marketing
8
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7
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1
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English
85
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Septianto, Felix
65
Northey, Gavin
16
Ngo, Liem Viet
12
Seo, Yuri
10
Chiew, Tung Moi
8
Paramita, Widya
8
Bandyopadhyay, Argho
6
Lang, Bodo
5
Nallaperuma, Kaushalya
5
Van Esch, Patrick
5
Dolan, Rebecca
4
Kemper, Joya
4
Kemper, Joya A.
4
Quach, Sara
4
Thaichon, Park
4
An, Jake
3
Arli, Denni
3
Duffy, Sarah
3
Gregory, Gary
3
Heller, Jonas
3
Japutra, Arnold
3
Ko, Eunju
3
Kwon, Junbum
3
Lu, Lu
3
Tjiptono, Fandy
3
Zhao, Fang
3
Chan, Eugene Y.
2
Choi, Dayeon
2
Chowdhury, Rafi M. M. I.
2
Lee, Michael S. W.
2
Mathies, Christine
2
Mathmann, Frank
2
Oanh Dinh Yen Nguyen
2
Patterson, Paul G.
2
Soegianto, Bambang
2
Striluk, Magdalene
2
Sung, Billy
2
Tran Ha Minh Quan
2
Agrawal, Nidhi
1
Andonopoulos, Vicki
1
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Journal of retailing and consumer services
24
Journal of business research : JBR
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Psychology & marketing
3
Australasian marketing journal
2
Australian journal of management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Journal of business ethics : JBE
2
Marketing letters : a journal of research in marketing
2
Country of origin effect : looking back and moving forward
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International marketing review
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of promotion management : JPM
1
Journal of service research
1
Journal of service theory and practice
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
85
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1
The Devil might wear Prada, but Narcissus wears counterfeit Gucci! : how social adjustive functions influence counterfeit luxury purchases
Ngo, Liem Viet
;
Northey, Gavin
;
Tran, Quan
;
Septianto, Felix
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012132296
Saved in:
2
The congruence effect between product emotional appeal and country-based emotion : the moderating role of country-of-origin
Septianto, Felix
;
Chiew, Tung Moi
;
Thai, Nguyen T.
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132220
Saved in:
3
The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs
Septianto, Felix
;
An, Jake
;
Chiew, Tung Moi
;
Paramita, Widya
- In:
Journal of business research : JBR
99
(
2019
),
pp. 12-22
Persistent link: https://www.econbiz.de/10012023400
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4
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix
;
Kemper, Joya A.
;
Chiew, Tung Moi
- In:
Journal of business research : JBR
110
(
2020
),
pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
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5
The effects of different, discrete positive emotions on electronic word-of-mouth
Septianto, Felix
;
Chiew, Tung Moi
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011904300
Saved in:
6
Perceived threat of COVID-19 influences product preferences : the moderating role of consumers' mindset
Septianto, Felix
;
Chiew, Tung Moi
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10012668406
Saved in:
7
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
8
Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement
Kemper, Joya A.
;
Bai, Xue
;
Zhao, Fang
;
Chiew, Tung Moi
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 875-885
Persistent link: https://www.econbiz.de/10013169465
Saved in:
9
Perceptions of others, mindfulness, and brand experience in retail service setting
Ngo, Liem Viet
;
Northey, Gavin
;
Duffy, Sarah
;
Hoang Thi …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 43-52
Persistent link: https://www.econbiz.de/10011598567
Saved in:
10
Less is more! : a pathway to consumer's transcendence
Duong, Trang Thi-Thuy
;
Ngo, Liem Viet
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253537
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