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The hybrid consumer : exploring the drivers of a new consumer behaviour type
Leppänen, Hanna; Grönroos, Christian - 2009
Persistent link: https://www.econbiz.de/10003892915
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Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen; Sparks, Leigh; Moutinho, Luiz; … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
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Consumer willingness to communicate in a second language : communication in service settings
Holmqvist, Jonas; Van Vaerenbergh, Yves; Grönroos, … - In: Management decision : MD 52 (2014) 5, pp. 950-966
Persistent link: https://www.econbiz.de/10010387084
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The hybrid consumer : exploring hybrid consumption behaviour
Ehrnrooth, Hanna; Grönroos, Christian - In: Management decision : MD 51 (2013) 9, pp. 1793-1820
Persistent link: https://www.econbiz.de/10010203434
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Reverse use of customer data : implications for service-based business models
Saarijärvi, Hannu; Grönroos, Christian; Kuusela, Hannu - In: The journal of services marketing 28 (2014) 7, pp. 529-537
Persistent link: https://www.econbiz.de/10010434584
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How does language matter for services? : challenges and propositions for service research
Holmqvist, Jonas; Grönroos, Christian - In: Journal of service research : JSR 15 (2012) 4, pp. 430-442
Persistent link: https://www.econbiz.de/10009673021
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How buyer-seller relationship orientation affects adaptation of sales processes to the buying process
Viio, Paul; Grönroos, Christian - In: Industrial marketing management : the international … 52 (2016), pp. 37-46
Persistent link: https://www.econbiz.de/10011447488