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Konsumentenverhalten
Relationship marketing
36
Services marketing
32
Marketing theory
27
Beziehungsmarketing
26
Dienstleistungsmarketing
24
Marketing
23
Marketingtheorie
19
Value creation
19
Betriebliche Wertschöpfung
17
Marketing management
17
Dienstleistung
16
Lieferantenmanagement
16
Marketingmanagement
16
Supplier relationship management
16
Dienstleistungsgewerbe
15
Absatz
13
Dienstleistungssektor
10
Services
10
Service-dominant logic
9
Customer integration
8
Kundenintegration
8
Service logic
8
Service quality
8
Service-Dominant Logic
8
Consumer behaviour
7
Customer value
7
Kundenwert
7
Management
7
Service management
7
Dienstleistungsqualität
6
Service industry
6
Theorie
6
Theory
6
Beziehungsmanagement
5
Communication
5
Dienstleistungsbetrieb
5
Dienstleistungsmanagement
5
Kundenmanagement
5
Schweden
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English
7
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Grönroos, Christian
7
Holmqvist, Jonas
2
Anker, Thomas Boysen
1
Ehrnrooth, Hanna
1
Kuusela, Hannu
1
Leppänen, Hanna
1
Moutinho, Luiz
1
Saarijärvi, Hannu
1
Sparks, Leigh
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Van Vaerenbergh, Yves
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Management decision : MD
2
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service research : JSR
1
Meddelanden från Svenska Handelshögskolan
1
The journal of services marketing
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ECONIS (ZBW)
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The hybrid consumer : exploring the drivers of a new consumer behaviour type
Leppänen, Hanna
;
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003892915
Saved in:
2
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
3
Consumer willingness to communicate in a second language : communication in service settings
Holmqvist, Jonas
;
Van Vaerenbergh, Yves
;
Grönroos, …
- In:
Management decision : MD
52
(
2014
)
5
,
pp. 950-966
Persistent link: https://www.econbiz.de/10010387084
Saved in:
4
The hybrid consumer : exploring hybrid consumption behaviour
Ehrnrooth, Hanna
;
Grönroos, Christian
- In:
Management decision : MD
51
(
2013
)
9
,
pp. 1793-1820
Persistent link: https://www.econbiz.de/10010203434
Saved in:
5
Reverse use of customer data : implications for service-based business models
Saarijärvi, Hannu
;
Grönroos, Christian
;
Kuusela, Hannu
- In:
The journal of services marketing
28
(
2014
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10010434584
Saved in:
6
How does language matter for services? : challenges and propositions for service research
Holmqvist, Jonas
;
Grönroos, Christian
- In:
Journal of service research : JSR
15
(
2012
)
4
,
pp. 430-442
Persistent link: https://www.econbiz.de/10009673021
Saved in:
7
How buyer-seller relationship orientation affects adaptation of sales processes to the buying process
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 37-46
Persistent link: https://www.econbiz.de/10011447488
Saved in:
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