Mittal, Amit; Mittal, Ruchi - In: IBSU scientific journal : IBSUSJ 2 (2008) 2, pp. 21-46
sector in India has been largely fragmented and unorganized. However, the retail scenario in India is changing at a very … criteria in the context of apparel retailing in India. Drawing from major global and Indian studies conducted in the past, this …Store Choice has been a subject of frequent research in the developed retail markets of the west. However, the retail …