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Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs

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Brand lovemarks scale of sport fans

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B2C smart retailing : a consumer-focused value-based analysis of interactions and synergies

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The marketing implications of the "undesired self"; the case of Chinese Y-generation

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A new consumer relationship model : the marketing communications application

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Business for Sustainability, Volume I : Strategic Avenues and Managerial Approaches

Vrontis, Demetris (ed.); Thrassou, Alkis (ed.); … - 2023

Chapter 1: An Overview of Business for Sustainability: Strategic Avenues and Managerial Approaches -- Chapter 2: Exploring Consumer Boycott Intention towards Corporate Sustainable Business Practices -- Chapter 3: Sustainability of Youth Development in Drylands: A Systematic Approach -- Chapter...

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